Conference Marketing Member Research Strategy 
Smooth The Path
JANUARY 28, 2020
Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? When testing new benefits, do you ask for member feedback? But member insights are hard to come by. Start by learning more about new virtual conferences that work by attending, guess what?
Reid All About it
MAY 3, 2019
Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world. Tim Ahlenius, Director of Digital Strategy, Americaneagle.com.
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Reid All About it
JULY 9, 2021
The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Fri 7/9 at 12 p.m.* – Strategy First, Software Next. To explore this question, we are kicking off a three-part series—the first will be “Strategy First, Software Next.” Subscribe to Blog via Email.
Association Success
MAY 28, 2019
How is your association consistently aligning its strategic plan and business strategy with its brand? In the association space, we often think that advocacy means fundraising for the organization and lobbying to members of Congress on behalf of the organization’s and members’ mission. The Future of the Profession.
Smooth The Path
AUGUST 2, 2016
We have edited and proofed the conference schedule so many times we have it nearly memorized. Likely members think the value of their membership is more than or less than we think they think it is. Likely members have better or worse experiences with the association than we guess they do. Get back in sync.
Smooth The Path
AUGUST 30, 2016
As established organizations, knowing our member’s why helps us develop and communicate our why. Poke around and most of the marketing copy you read focuses on what. The conference this year is in Las Vegas. Think of all the member research you have done whether it is analyzing the data or conducting surveys.
Associations Now
AUGUST 27, 2018
“The ability to segment audiences based on Google Images versus overall Google Search can help you determine which pieces of content are most valuable, allow you to create audiences specific to image search, and use those audiences across the Google Marketing Platform,” says Krista Seiden on the Google blog. New post: Have I Met You Before?
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