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Announcing an Entirely New Methodology for Member Research

Smooth The Path

Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? When testing new benefits, do you ask for member feedback? But member insights are hard to come by. Start by learning more about new virtual conferences that work by attending, guess what?

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Making Virtual Exhibiting and Sponsorship Worthwhile

Smooth The Path

Most of the member research I do is core member research, but I have had the chance to conduct a good body of exhibitor/sponsor member research over the years. There is a common thread in the research across many associations, and that is exhibitors are tired of feeling like “the wallet.”

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How Often are We Out of Sync with Members?

Smooth The Path

We have edited and proofed the conference schedule so many times we have it nearly memorized. Likely members think the value of their membership is more than or less than we think they think it is. Likely members have better or worse experiences with the association than we guess they do. Get back in sync.

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Association Brain Food Weekly: 5.3.19

Reid All About it

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Tim Ahlenius, Director of Digital Strategy, Americaneagle.com. According to ASAE’s ForesightWorks research, trust in institutions, including government, science, and medicine, is declining.

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Association Brain Food Weekly: 7.9.21

Reid All About it

Fri 7/9 at 12 p.m.* – Strategy First, Software Next. To explore this question, we are kicking off a three-part series—the first will be “Strategy First, Software Next.” Improve Your Email Engagement with a Conversational Email Strategy. Presenters: Ryan Costello, Chief Strategy Officer, MemberSuite.

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Flipping The Script On Rebranding: How An Association Told It’ Story

Association Success

How is your association consistently aligning its strategic plan and business strategy with its brand? In the association space, we often think that advocacy means fundraising for the organization and lobbying to members of Congress on behalf of the organization’s and members’ mission.

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Learn About Members’ Why

Smooth The Path

The conference this year is in Las Vegas. Think of all the member research you have done whether it is analyzing the data or conducting surveys. 76% of our members renew but, only 42% of new members renew. 63% of members rate the conference as the top value while only 47% are very satisfied with the conference.