Content Georgia Marketing Revenue 
Reid All About it
OCTOBER 20, 2023
The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.
Association Adviser
APRIL 15, 2014
Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. “While advertising has remained very strong and actually increased, we believe there is an opportunity to increase revenue through sponsorships of current conferences and events.”
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Reid All About it
SEPTEMBER 18, 2020
The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. 1 CAE credit.
Reid All About it
JUNE 19, 2020
Fíonta suggests looking at your cancelled events as opportunities to design new experiences for attendees, sponsors and exhibitors—now you can have virtual events that generate both revenue and engagement. Most companies use their marketing budgets for sponsorships and partnerships. Revenue Retention with Virtual Events.
Reid All About it
FEBRUARY 14, 2020
Presenters: Sofia Leiva, Marketing Programs Manager, 3Play Media. Georgia McGoldrick, Product Marketing Specialist, 3Play Media. Hear client case studies and key insights on how to improve your web presence so your marketing efforts don’t go to waste. User-centric design isn’t a nice-to-have in today’s market.
Reid All About it
MAY 8, 2020
Hilliard, PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia. Keith Skillman, CAE (moderator), senior research and content advisor, ASAE: The Center for Association Leadership. Gerd De Bruycker, marketing director at Cisco Systems. Presenters: Kristi C. Fri 5/8 at 1 p.m. Mon 5/11 at 12 p.m. Host: PCMA.
Association Adviser
NOVEMBER 29, 2018
Magazines and other print media offer something digital content just can’t touch, literally. There is more flexibility in the content we can produce with print versus digital content. While digital content is searchable and quickly accessible, nothing replaces a printed show guide. Roll the Presses.
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