Remove Cost Remove Press Release Remove Strategy Remove Technology
article thumbnail

Five Strategies to Ensure Your Digital Product Has a Killer Launch

Associations Now

A few ideas from the worlds of marketing and technology: Think big. If you’re releasing a big feature or an impressive tool, you can’t just announce it with a ho-hum approach, says Aileen Horgan of Atlassian. Have a post-launch strategy. It can feel a bit nerve-wracking, of course. She suggests treating the launch as a journey.

article thumbnail

Is New Technology Worth The Investment?

Association Adviser

We asked Marcus Underwood, vice president for online media at Naylor, to weigh in about technology becoming more personal and, at times, more expensive. Tech innovations such as blogging and social media platforms allow associations to host low-cost, two-way communication forums.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tuesday Buzz: Cloudy Days Ahead

Associations Now

But in a new press release , Gartner says that anti-cloud sentiment is likely to fade away in a few years, as the offerings improve and bleeding-edge technology becomes cloud-only—think, for example, Adobe’s Creative Cloud offering, which is only available as a subscription service but is frequently updated for end users.

article thumbnail

3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

Whether consciously or subconsciously, this standard of service influences our expectations for our buying relationships with B2B technology vendors. Why Community Should Be Part of Software Companies’ 2019 Strategy. With the cost to build software going down, the barrier to entry is much lower. Thus, more competition exists.

Software 159
article thumbnail

Community App Builder To Transform Your Community

Disciple Media

The advantages of opting for a whitelabel community app builder Embarking on the journey of creating a community app can often be overshadowed by concerns about high costs and lengthy development times. This extended period of waiting and huge cost can be a significant deterrent. You can book a demo here.

Revenue 36
article thumbnail

Flexibility Is Key: Why the Top-Down Strategy Is Fading

Associations Now

The IT department has to come to the user, and match its approach to technology usage and workflow—not the other way around. In other words, the IT department has to come to the user, and match its approach to technology usage and workflow—not the other way around. Rejigger the Approach. A Blast From the Past.

article thumbnail

Association Brain Food Weekly: 6.20.16

Reid All About it

Meeting planners need to stay on top of technological advances, corporate initiatives, budget restrictions, attendee expectations, meeting innovations and organizational goals or risk becoming obsolete. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International.

LMS 150