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How Can You Manage Negative Facebook Comments?

Associations Now

In a recent analysis published in its scholarly journal Information Systems Research , researchers from the University of Minnesota found that, in an analysis of 12,000 posts from 41 Fortune 500 companies, negative posts outranked positive posts at a ratio of nearly 2 to 1. Leverage your public face.

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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272
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Association Brain Food Weekly: 5.14.21

Reid All About it

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

St. Louis 341
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See a Chapter Bright Spot? Propagate It!

Mariner Management

Interestingly in many states, including Mariner’s home state Maryland, golf courses were able to re-open in the first phase with some restrictions , albeit critical ones for golf tournaments. The Community Associations Institute (CAI) Minnesota chapter is one such group and the result was high fives from sponsors (they retained nearly all!)

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Association Brain Food Weekly: 7.14.17

Reid All About it

Digital entrepreneurs are discovering how to make lots of money in what was once association territory: online courses and membership communities. WBT Systems reveals some of the tactics used by these online entrepreneurs to develop, test and market their six-figure-revenue-generating [wow] online courses. Tue 7/18 at 12 p.m. –

Chicago 166
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Association Brain Food Weekly: 5.21.21

Reid All About it

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

San Jose 369
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A Changing of the Apple Guard: Gala’s in, Red Delicious Is Out

Associations Now

The rise in production of newer varieties of apples aimed at the fresh consumption domestic market has caused demand for Red Delicious to decline,” USApple Director of Regulatory and Industry Affairs Mark Seetin stated. he called it “important in the export market, where it makes up roughly half of our apple exports.”. Export power.