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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. by Tony Rossell, Marketing General Inc.

Revenue 256
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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272
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Association Brain Food: 3.17.23

Reid All About it

With for-profit and higher ed competition growing, your association’s online courses must stand out in the crowd. But excellent content isn’t enough to gain market share. Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. More info/register.

Revenue 205
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Association Brain Food Weekly: 12.3.21

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WBT Systems describes how IAPMO developed online courses that plumbers need to maintain licensing or transition into less physically demanding roles. 70 content ideas for social media posts. Kat Sullivan, Marketing Solved ). 5 Digital Non-Dues Revenue Models That Work for Both Members AND Sponsors. Quick hits. Host: PCMA.

Revenue 195
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Association Brain Food: 12.1.23

Reid All About it

Impexium recommends proving you’re an organization they can trust, delivering benefits they value, and having processes and systems that facilitate member referrals, new member onboarding, testimonials, social presence, and member feedback. Plot a course for responding to and reducing recurrences of findings during your audit.

Arlington 266
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Association Brain Food Weekly: 8.20.21

Reid All About it

As part of the Black in Events Exhale campaign, the team at BIEN and twine have teamed up to power a networking lunch where we will share stories, tips, and resources to support our community. Future Proof: Extend Event Impact Year-round. Presenters: Andrew Pearson, Chief Marketing Officer, Socio. Fri 8/20 at 12 p.m.

Revenue 195
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The Best Marketing for Educational Programs is Content Marketing

WBT Systems

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150