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MARCH 8, 2019

MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. Don’t wait until your LMS implementation is nearing the end to figure out what kind of reports you need. The time for discussing reporting requirements is way back before you even select an LMS platform.

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MARCH 1, 2024

TopClass LMS shares another recap of a session from the Learning Business Summit. When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Location: Washington DC. Advertising. More info/register.

Education 256

Education New Hampshire Tips Technology 256

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JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

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JANUARY 10, 2020

That’s why I like the “most popular posts of the past year” posts that come out this time of year, like this one from AMS provider MemberSuite and this one from LMS provider WBT Systems. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Location: Washington DC.

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MARCH 17, 2023

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits. to 5 p.m. –

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SEPTEMBER 22, 2017

Heed this advice from a content marketing agency that knows its stuff, RepCap, about the two things you need to run a great content marketing program. – Negotiate Harder and Other Meetings Tips and Trends (Washington DC Idea Swap). Location: Washington DC. Host: American Marketing Association.

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SEPTEMBER 29, 2017

As a content marketing writer, I love it when the sales and marketing teams collaborate on content ideas. The content marketing agency Imagination shares how you can (and why you should) get the sales team involved in the content development process. Marketing automation software is no longer a ‘nice-to-have’ technology.

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OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Chapter Roundtable in Washington DC. Location: Washington DC. – Association Palooza VI (Washington DC).

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DECEMBER 8, 2017

KnowBe4 says: if your IT and Marketing departments are not freaking out about GDPR compliance , you are not paying attention. Those insights feed into marketing automation systems to make them more effective at delivering messages that provide value to members.”. . Partnership Professionals Network Lunch (Washington DC).

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OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). Location: Washington DC.

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JUNE 28, 2019

Kim Moutsos, Content Marketing Institute ). Wed 7/10 at 8:00 a.m.* – Chapter Workshop: Leverage Chapters to Engage & Grow Membership (Washington DC). Location: Washington DC. Hosts: Billhighway and Mariner Management & Marketing. Organizer: ASAE Greater Washington / National Capital Community.

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OCTOBER 6, 2023

In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Content marketing. McGovern, MPP, CAE Natasha Bethea Goodwin MS, CAE (moderator), Senior Director of Marketing and Membership, Information Technology Industry Council Mon 10/9 at 8 a.m.

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DECEMBER 8, 2023

TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Location: Washington DC. Mobile apps. More info/register.

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MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Reducing the Loss of Corporate Sponsors/Partners (Brown Bag Lunch Idea Exchange, Washington DC). Location: Washington DC.

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SEPTEMBER 28, 2018

The weekly list of free educational events and resources for the association community… We’re seeing “an influx of spending and a massive increase in content creation, but a lack of content marketing strategy,” says Jimmy Daly. Follow his advice for developing a content marketing strategy. Chapter Roundtable in Washington DC.

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JULY 7, 2017

If your association is only using your learning management system (LMS) for online courses and other professional development programs, you’re missing out on additional ROI, says WBT Systems. They suggest ten additional and unconventional ways to get more value from your LMS. Location: Washington DC. Now, that’s cool.

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JANUARY 5, 2018

Discover how you can showcase your association’s successful membership, marketing and communications campaigns by submitting an application for ASAE’s annual Gold Circle Awards. Small Staff Association Brown Bag Lunch (Farragut/Dupont, Washington DC). Location: Washington, DC. Host: American Marketing Association.

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APRIL 21, 2017

Over the last year, Ben Martin CAE has been covering the moves of private equity firms in the association technology market on his theNird.org blog—the “NIRD” stands for Not-for-Profit Investments Research Department. Switching focus now: are you getting the most from your investment in your learning management system (LMS)?

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APRIL 19, 2019

to 1 p.m.* – Virtual Chapters & Online Communities: Should We or Shouldn’t We (Washington DC). Location: Washington DC. Hosts: Billhighway and Mariner Management & Marketing. Micro Learning for Associations (Washington DC Idea Swap). Location: Washington DC. Mon 4/22 from 8 a.m.

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

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DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. Location: Washington DC and online.

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JUNE 30, 2017

LMS provider WBT Systems explains how to plan and market an online learning challenge that creates industry buzz and momentum for further learning. Learn how a podcast works and how to get started, the required technology and best practices, and marketing tactics to drive participation and build a following. 1 CAE credit.

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MAY 26, 2023

In other news, Forj acquired community platform Mobilize after gobbling up LMS platform Web Courseworks earlier in the year. See examples of how this technology is revolutionizing the creation and editing of audio, writing compelling marketing copy, transcribing and summarizing meetings, and providing AI-generated feedback to learners.

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APRIL 5, 2019

The real situation is more complex: these industries haven’t adapted to changes in their market, but newer, more adaptive brands have. WBT Systems discusses how to use your LMS for leadership development and all kinds of volunteer training. Locations: online and Washington DC. Maneesha Manges, HighRoad Solution ).

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NOVEMBER 10, 2017

Mon 11/13 and Tue 11/14 – AMS Fest (Washington DC). Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Chapter Roundtable in Washington DC. Location: Washington DC. Location: Washington DC.

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JUNE 2, 2017

LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Location: Washington DC.

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MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. webinar and Washington DC). Online and Washington DC.

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DC Chicago millennials Washington 122

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MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. TopClass LMS provider WBT Systems suggests several ways to create these new sponsorship opportunities. Your Event Marketing Survival Guide. Take away a sample 12-month marketing calendar. Wed 3/14 at 1 p.m.

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JULY 21, 2017

LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Host: American Marketing Association. DC-PPN Idea Exchange Meeting (Washington DC). Location: Washington DC. More info/register. Tue 7/25 at 2 p.m.

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OCTOBER 27, 2017

Next Generation LMS: Apps, Authoring and Curation. Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. LMS Monetization Strategies: Creative Ways to Ensure ROI. Marci Thompson, Vice President, Knowledge and Professional Development, Society for Marketing Professional Services.

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FEBRUARY 22, 2019

.* – The Role of Social Media in Advocacy (Washington DC Idea Swap). Location: Washington DC. Presenter: Julia Campbell, Founder and Principal, J Campbell Social Marketing. 1 CAE credit. More info/register. Host: ASAE Government Relations Section Council. Thu 2/28 at 2:30 p.m. Does Your Data Hoard Spark Joy?

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JULY 14, 2017

WBT Systems reveals some of the tactics used by these online entrepreneurs to develop, test and market their six-figure-revenue-generating [wow] online courses. Tue 7/18 at 12 p.m.* – Chapter Roundtable in Washington DC. Location: Washington DC. The Next Marketing Department. Host: ASAE Marketing Council.

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Chicago Minnesota DC Process 166

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NOVEMBER 23, 2018

Companies are seeking a better ROI for their marketing dollars. Over on the WBT Systems blog, three associations share their AMS-LMS integration stories including their challenges, lessons learned and benefits reaped. As the population ages, new consumer opportunities and markets emerge. Marketing Land ). Blue Avocado ).

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Mariner Management

SEPTEMBER 18, 2019

And here are 10 reasons you don’t want to miss the 2019 gathering on October 18 in Washington, DC. #1 Think of all the technology that can help you deliver value to members, for example, an online community, marketing automation, AMS, LMS, CMS… SOS! CEX will be held at the Grand Hyatt in Washington, D.C.,

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MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m. Location: Washington DC. 1 CAE credit. More info/register. 1 CAE credit. More info/register. CAE credits.

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JANUARY 20, 2017

Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Digital Marketing for the Event Planner: Organic Search. Learn how to build a keyword strategy and rank higher on search; avoid being penalized by search engines; and use search engine marketing to improve the search results for your event.

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SEPTEMBER 23, 2016

.* – The Strategic AMS + LMS: Efficiency Made Easy. The tools to minimize time and maximize impact are housed in your association management system (AMS) and learning management system (LMS). Presenter: Anna Toon, Abila Product Marketer. Ensuring your Website is Accessible to People with Disabilities (Washington, DC).

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LMS Case Study Learning Management System Innovation 150