Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS. Board buy-in on tech.

Tools 274

Tools Strategy Revenue Technology 274

Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. How can technology and automation make our marketing efforts less painful? What can automation be used for? More info/register.

LMS 257

LMS North Carolina Recruiting Recruitment 257

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. Association deathwatch. More info/register. More info/register. 1 CAE credit. .

Revenue 257

Revenue Certificate Tools Innovation 257

Potomac Core

OCTOBER 4, 2016

Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success. 3 Association Growth Strategies. 3 Association Growth Strategies. 3 Association Growth Strategies. Secure Actionable Research.

Strategy 164

Strategy eBook Member Engagement Revenue 164

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Host: Grip Speakers: Dahlia El Gazzar, Founder, DAHLIA+Agency Hew Leith, VP of Marketing, Grip Wed 5/3 at 12 p.m. –

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

JUNE 30, 2023

WBT Systems provides strategies for offering professional development as an employee retention tool. Hear about the benefits of corporate partnerships, how to identify potential partners, and strategies for building and maintaining successful partnerships. Location: Washington DC. Employee retention. Non-dues revenue partners.

Chicago 205

Chicago Newsletter Revenue Education 205

Reid All About it

SEPTEMBER 29, 2023

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Learn about strategies to boost your sponsorship results and how quickly a few changes can help raise additional revenue.

Revenue 274

Revenue Innovation Education Tools 274

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Julia Hamm. Winning champions commit to act first.

DC 232

DC Arlington Virginia America 232

Reid All About it

SEPTEMBER 22, 2023

Ali Zamanian at Position describes three website strategies that will help you sync up “with the attitudes, behaviors, desires, and values of your association’s next generation.” Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. More info/register. 1 CAE credit.

LMS 268

LMS Revenue Education Strategy 268

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. They surveyed 100 associations about revenue growth strategies, business development practices and skills, risks and obstacles to growth, reporting and metrics, and performance of membership, events and non-dues revenue programs. Content is a commodity, says WBT Systems.

Revenue 205

Revenue Certificate Committee Leadership 205

Nimble AMS

MARCH 6, 2023

Caroline Laurin Vice President of Marketing & Communications at the American Association for the Study of Liver Diseases (ASSLD) Caroline Laurin routinely develops key marketing campaigns and strategies to elevate AASLD’s mission and vision.

Innovation 144

Innovation District of Columbia Baltimore Illinois 144

Reid All About it

NOVEMBER 29, 2019

. – AWTC End-of-Year Reception (Washington DC). Location: Washington DC. Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

NOVEMBER 16, 2018

Microlearning may be trendy, says WBT Systems, but it’s a learning strategy based in brain science. Some quick hits before we get to this week’s list of free webinars: Thought leadership is an overused buzzword but it’s also a highly effective marketing strategy. Characteristics of top-performing B2B content marketers.

DC 235

DC Washington Indiana Review 235

GlowGlobally

JULY 9, 2009

global association strategy, regional planning and local infrastructure to grow your business. Market & Biz Plan. MCI Launches E-Learning Services for Non-US Market » Jul. Emerging Market Strategy Seminars – Chicago and DC in August. GrowGlobally.org. Membership. Public Affairs.

Chicago 60

Chicago DC Strategy Marketing 60

Reid All About it

JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. Some quick hits before we get to next week’s free webinars: 5 content strategies for niche B2B industries. Location: Washington DC.

DC 293

DC Washington Member Engagement Content 293

Reid All About it

FEBRUARY 21, 2020

Joe Williams, Content Marketing Institute ). We eat collards just about every week since they’re one of the best-looking vegetables at the farmers market during the cold season. Presenter: Josh Kashorek, Director of Marketing at Journity . DC Idea Swap). Location: Washington DC. Time, for everyone, is money.

DC 221

DC Washington Content Education 221

Reid All About it

JANUARY 24, 2020

Michael Brenner, Content Marketing Institute ). How HubSpot marketers stay creative under pressure. Presenter: Andy Hicken, Director of Quality and Strategy. Liz Rumsey, CAE, Director of Information Strategy & Business Analysis, SFN. 10 Online Tools to Skyrocket Your Nonprofit’s Marketing in 2020. 1 CAE credit.

Arlington 359

Arlington Social Media Content DC 359

Potomac Core

MARCH 22, 2017

In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve. Do Association’s need Radical Transformation Strategies to remain relevant enough to keep their members engaged over the longer term? Transformation and Action.

Strategy 114

Strategy eBook Cost Revenue 114

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Reid All About it

JANUARY 4, 2019

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.

Video 285

Video Washington Social Media DC 285

Reid All About it

MARCH 15, 2019

Hear about strategies to make team members more effective, and make the planning workflow less stressful. Beyond the Logo: Building Real Partnerships to Grow Non-Dues Revenue (virtual and Washington DC). They’re seeking more ROI as they compare the value of association sponsorships with other marketing opportunities.

DC 150

DC Washington Denver Sacramento 150

Reid All About it

NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. They suggest strategies for making the case for investing in online learning programs. Prepare Your Event strategy for 2021. Online learning.

Las Vegas 369

Las Vegas Virginia Content Washington 369

Potomac Core

OCTOBER 26, 2016

Global economic challenges from modest growth to market uncertainty continue to drive changes on how Trade Associations deliver value. What is clear is that 3 Engagement Strategies Drive Growth. The strategies have Key Performance Indicators and they are reported through a Scorecard in the Aluminum Association’s Annual Report.

Strategy 100

Strategy Arlington eBook Member Engagement 100

Reid All About it

JANUARY 22, 2021

They share ten strategies for motivating members to volunteer and mentally show up for meetings. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Guest: Paul Gannon, Thoughtcast Media Video Marketing. Virtual volunteer fatigue.

Innovation 370

Innovation Communications Education Strategy 370

Potomac Core

JANUARY 31, 2017

Organizations can help their members convert these challenges into growth opportunities by utilizing 4 Association Disruption Strategies. In a recently completed Strategic Plan update, he reflects on how NPES with board and market guidance is addressing challenges and competitive threats for the industry and the association.

Strategy 100

Strategy eBook Virginia Survey 100

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 229

Revenue Survey Education Strategy 229

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Location: Washington DC. Make every effort to remain human in a world of AI , says David Meerman Scott. AI and event planning. More info/register. .

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

MAY 24, 2019

Associations put a lot of effort into educating their members and market, but meanwhile, no one in the association is focused on educating their own staff. Are you an association content strategy professional—or wannabe? B2B SaaS marketers, you may want to review these SaaS content marketing statistics from Emily Byford.

DC 170

DC Illinois Washington Content 170

Reid All About it

MAY 17, 2019

WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market. Start Attracting Event Investors: How to Develop a Successful Sponsorship Strategy. Hear about industry trends and fresh ideas to inform your sponsorship strategy. Location: Washington DC and virtual.

DC 170

DC Washington Social Media Revenue 170

Reid All About it

OCTOBER 4, 2019

For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. Hear about strategies to create and evolve your LMS to ensure it becomes a strong foundation to grow your online education. Presenter: Julia Campbell of J Campbell Social Marketing.

LMS 186

LMS DC Social Media Washington 186

Nimble AMS

JULY 9, 2023

Patterson: Nimble AMS has an excellent reputation in the market as a Salesforce solution that is feature-rich and easy to use for association staff. ” What is Fíonta’s connection to associations? “Nimble AMS has an excellent reputation in the market as a Salesforce solution that is feature-rich and easy to use for association staff.”

DC 121

DC Software Washington Innovation 121

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 275

DC Washington Learning Management System LMS 275

Potomac Core

AUGUST 3, 2016

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members.

Member Engagement 100

Member Engagement Strategy United States Survey 100

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). Location: Washington DC.

DC 170

DC Las Vegas Washington Review 170

Reid All About it

DECEMBER 1, 2023

Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? 1 CAE credit.

Arlington 268

Arlington Technology Strategy Los Angeles 268

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Our topic this month is association engagement with Amanda Lea Kaiser, author of Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community. 1 CAE credit. More info/register. 1 CAE credit. .

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Dean West at Association Laboratory wonders if he’s lazy, stupid or resilient (I’m not saying) and shares lessons about resilience that can guide your association’s strategy decisions. Content marketing.

Committee 195

Committee Education Software Technology 195