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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Don’t discount thought leadership for the top of funnel audiences. Or offer them a discount on membership?

Strategy 169
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Associations Need to Lead Change with Education Programs

WBT Systems

“ The Association Role in the New Education Paradigm ”, a recently published whitepaper, outlines the potential for Associations to lead a much needed change in the current education industry. But they ask – are associations ready to lead this change? Why the need for change? The Association Advantage for Employers.

Education 150
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How to use your learning management system (LMS) to generate non-dues revenue

Freestone

Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year. The latest Community Brands research found that just 36% of associations rely on their continuing education programs to drive non-dues revenue. Offer re-broadcasts of a pre-existing webinar.

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eLearning Pricing Models: 5 Ways to Price Your Courses

Forj

Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? If so, you’ve probably encountered the challenge of how to price those courses. Pricing Strategy for Training Courses: Subscription vs. One-Time Fee. Let’s dive in to find out.

Price 172
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Online Course Marketing Tactics from Six-Figure Digital Entrepreneurs

WBT Systems

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Build it when they come.

Course 186
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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Although they’re the biggest generation in the workforce, millennials make up only 19 percent of association members, per MGI. Online career center. Create an online career center that features professional development programs and other career resources for young professionals. Career webinars. Virtual coaching sessions.

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Association Brain Food: 12.8.23

Reid All About it

The weekly list of free educational events and resources for the association community… Mental health. People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? Cardiac measures show drowsiness, not stress.”

Strategy 272