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Association Brain Food Weekly: 4.16.21

Reid All About it

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. How Your Association Can Drive Revenue & Growth with AI-Based Personalization. . – EventTech Chat. More info/register.

Revenue 363
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Association Brain Food Weekly: 10.15.21

Reid All About it

Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs. Ann Smarty, Content Marketing Institute ). Membership strategies.

Revenue 195
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9 Steps to Make a Case for a New AMS

Membersuite

Document how the existing AMS holds your association back and prevents it from leveraging opportunities. What couldn’t your association do during the pandemic because of technology or data limitations related to the AMS? Talk to staff who use the database and who use (or would use) its data. Well…you can!

Software 170
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Google AI Overviews: What You Need to Know

Nexus Marketing

If you haven’t yet seen one of these AI results, here’s a quick overview: In this SERP for the query “B2B marketing best practices,” Google serves an AI overview at the top of the page. If you’re a Nexus client and have helpful sales collateral or customer interviews, please share them with us!

Content 52
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What Does an eLearning Consultant Do? The Complete Guide

Forj

So, you’ve decided to invest in growing your association’s learning business to provide more value to members and bring in non-dues revenue. A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. That’s great! Environmental Scan.

LMS 172
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Association Tech Selection in the Virtual Age: Bridging the Gaps in the Digital World

Protech

Many of us are still working from home. Most of us are planning events that are virtual—or a hybrid , with both in-person and virtual offerings. Maybe you need to find technologies that: Replace manual processes and make it easier for your staff to work efficiently. Key Technologies to Explore. Marketing automation.

LMS 96
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Association Brain Food Weekly: 5.24.19

Reid All About it

Associations put a lot of effort into educating their members and market, but meanwhile, no one in the association is focused on educating their own staff. B2B SaaS marketers, you may want to review these SaaS content marketing statistics from Emily Byford. Harnessing Chapters Using Data Analytics: IPA Success Story.

DC 170