Association Success

NOVEMBER 5, 2020

One of their main strategies was addressing past attendees’ concerns about missing out on programs during the conference because some of the programs run simultaneously. Their key strategy was a smart and assertive follow-up campaign. . Follow-up is essential for increasing attendance. Consider incentivizing event attendance.

How To 178

How To Analysis Email Marketing Conference 178

EventMobi: Association Events

OCTOBER 19, 2023

There are many strategies for attracting new members over time, but if you want to see a boost ASAP, the best thing you can do is start brainstorming membership drive ideas! We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

Membersuite

FEBRUARY 17, 2022

Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward. If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You have a larger non-member market you can cultivate and tap into.

Revenue 135

Revenue Certificate eBook Education 135

WBT Systems

DECEMBER 5, 2017

Over the last few years, inbound marketing has become a key component of association marketing strategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. AMS with souped-up CRM functionality.

LMS 150

LMS System Survey Email Marketing 150

Higher Logic

MARCH 12, 2019

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. On top of this, your events team sent out two reminder emails. Align Your Staff for an Effective Member Communications Schedule.

Communications 174

Communications eBook Tools Team 174

Membersuite

OCTOBER 21, 2022

Figure out why some initiatives went well or poorly, so you can adjust your strategy and tactics. If, for example, in the coming months or years, your association collects additional member engagement data, virtual attendee data, email marketing data, or online learner data, the data warehouse will be able to handle its storage and analytics.

Analysis 142

Analysis eBook Software Report 142

Higher Logic

MAY 29, 2020

Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts. Growing Non-Dues Revenue.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

DECEMBER 13, 2018

Getting through the spam filter is a big factor in improving your email deliverability. As an email marketer, deliverability is foundational. We put together the Ultimate Guide to Marketing Automation , filled with more tips you can use to perfect your email strategy. Download your copy below!

Email Marketing 217

Email Marketing Content Tips Marketing 217

Aptify

DECEMBER 6, 2017

One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. Does it support your association marketing plan in a 21st century way?

Marketing 56

Marketing Software Content Process 56

Disciple Media

FEBRUARY 6, 2024

In this blog, we will guide you through the process of building a membership site, from deciding whether it is the right fit for you and your business, to selecting the right platform, all the way through to launching and marketing your membership. This allows for more personalized content and marketing strategies.

How To 36

How To Price Analysis Content 36

GrowthZone

JUNE 27, 2017

The welcome email is your chance to introduce your association, so make it count. If so, it’s time to rethink your strategy – the Welcome Email is an enormously valuable opportunity that only happens once. Statistically, your Welcome Email is the most important message for a. Download the Welcome Email Checklist.

Tips 89

Tips Social Media Email Marketing Strategy 89

Association Success

SEPTEMBER 22, 2020

Along with generating conversation, a smart content strategy can spark action, too. As a first step, be sure to collect subscribers’ names along with their email addresses. Most email marketing software will allow you to easily program their first names into the subject line or greeting. Download it now.

Content 78

Content How To Newsletter Social Media 78

Fonteva

MARCH 19, 2020

For example, if you successfully incorporated new registration measures, or unsuccessfully incorporated new engagement strategies, plan your next event with that in mind. Data can improve your member communication strategies in a variety of ways. This is the first email marketing design trend on this list.

Tips 52

Tips Recruiting Recruitment Tampa 52

Disciple Media

NOVEMBER 14, 2023

Kajabi touts an all-inclusive suite of marketing tools, while Thinkific boasts ease of use with straightforward content delivery. On the business side, they offer monetization options, including subscriptions and one-time payments, coupled with marketing tools for audience expansion.

Course 36

Course Price Tools Content 36

Disciple Media

AUGUST 23, 2023

This foundational understanding helps you tailor your services and marketing efforts to resonate with the right people. Creating these personas will guide your content creation, marketing strategies, and overall approach, ensuring alignment with your target audience. Build a content strategy Content is king.

Price 36

Price Social Media Revenue Tools 36

Association Success

NOVEMBER 23, 2017

How I adopted the innovative start-up strategy for the benefit of my association. We created a simple report based on this information and circulated it in an email marketing campaign to people who were set to take the test in the following months. I first read The Lean Startup by Eric Ries in 2013.

Project 68

Project Review Tools Innovation 68

Reid All About it

JUNE 10, 2022

WBT Systems suggests strategies to attract talent to your association’s industry and help member companies improve their hiring and retention practices. The most obvious content strategy that no one uses: give your blog posts a unifying structure by gathering your content into a curriculum. Marketing Automation: Best Practices.

Arlington 39

Arlington Revenue Content Team 39

Associations Now

AUGUST 11, 2014

An array of email designs that could give you ideas for your own marketing messages. Like marketing in general, email marketing is a science with a lot of art involved. If you’re looking to rethink your email strategy, it could be a great place to borrow a few ideas. Need some inspiration?

Chicago 40

Chicago Email Marketing Marketing Examples 40

Slice-Works

OCTOBER 24, 2014

In order to stay relevant and market to your members you have to understand something about their mobile behavior. For most of us, our first inclination when we browse with our mobile device is to download or open the app we want and use that. Marketing with Text Messages. Mobile Marketing = More Opportunities.

Social Media 28

Social Media Strategy Content Marketing 28

Reid All About it

MAY 20, 2022

I double the recipe so we can enjoy it more than one night and I can have it for a few lunches too—my usual Sunday strategy. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Your future marketing growth starts with events. 1 CAE credit.

Arlington 41

Arlington Project DC Technology 41

Higher Logic

JUNE 26, 2020

They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. They sent one-off emails where needed and the same content to everyone due to technology and staff limitations. Does this sound familiar? If it does, you’re not alone.

Recruiting 156

Recruiting Recruitment Email Marketing Communications 156

Higher Logic

DECEMBER 19, 2019

Good news: Four association experts sat down to share their favorite trends and lessons learned from the newly rebranded ASAE Technology Exploration Conference (TEC) and their valuable conversation can help guide your association’s 2020 planning strategy for success. Liz Palm | Marketing Director, Protech Associates.

Tips 156

Tips Tools System Technology 156

Higher Logic

FEBRUARY 15, 2018

Modern marketing is complicated. But when you break down the components of a strong marketing program, it suddenly feels familiar and approachable. Still, there is an overwhelming amount of technology and techniques marketing teams need to sift through. Top 5 Tools for Your Marketer's Toolbox. Email Marketing.

Marketing 185

Marketing Technology Email Marketing Social Media 185

GrowthZone

APRIL 23, 2020

Ubersuggest : Free plan for Neil Patel’s Ubersuggest, to generate keywords for content marketing strategy and production. DOWNLOAD] 4, free, white-labeled articles you can send. SALES AND MARKETING. Benchmark : Free trial of email marketing solution. Email support@wistia.com. Until July 1, 2020.

Resources 158

Resources Software Video Class 158

GrowthZone

MAY 17, 2017

Let’s analyze the journey so you discover how social media, digital marketing/sales, and marketing automation help move your prospects and members through the process. Prospects in your target market need to become aware your organization exists. You know from the lead magnet they downloaded what they are interested in.

How To 112

How To Social Media Directory Tips 112

Association Success

NOVEMBER 10, 2020

If you’re feeling stuck, read on for inspiration you can use for seven key marketing channels. Effective social media marketing will spark conversation not just among your followers, but within your industry. But a great webinar can spark new ideas and inspire better strategies. Essential email newsletters.

Content 134

Content Social Media Newsletter Video 134

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

Newsletter 52

Newsletter Tips eBook Content 52

Associations Now

OCTOBER 11, 2019

Email marketing is an incredibly effective way to reach your audience —that is, if anyone’s listening. If you need to grow your organization’s email list, there are several think-outside-the-box strategies to implement, says Sean Kosofsky on the Wild Apricot blog. Also: Fun ideas to boost member engagement.

Email Marketing 62

Email Marketing Tips Content Video 62

Higher Logic

NOVEMBER 27, 2018

That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns. You don’t need to have a “go big or go home” mentality to do well with marketing automation.

Marketing 196

Marketing How To Email Marketing Tips 196

Associations Now

FEBRUARY 18, 2015

” For one thing, the study notes, most of the organizations surveyed don’t have staff dedicated to their digital and online strategies—in fact, just 43 percent of organizations say they do, with smaller organizations less likely to have digital staff than large ones. You can download it from the NTEN website.

Report 40

Report Sample Email Marketing Survey 40

Achieve

JULY 23, 2017

Before starting a new campaign, it’s always a good idea to take an in-depth look at past fundraising and marketing results to know what to do (and what not to do) in future efforts. Download our year-end planning guide now. Want more tips to boost your fundraising efforts? About the Author. Hannah Lushin. That’s where Hannah comes in.

Social Media 52

Social Media Newsletter Tools Analysis 52

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

Fonteva

SEPTEMBER 30, 2019

That’s why we’ve created this comparison of all the biggest names on the market – and provided our own reviews! Focused on offering your team both big-picture planning capabilities and more specific tools to fine-tune your strategies, events, and communications, Fonteva Membership is a powerful partner for any membership-based organization.

Software 40

Software Association Management Association Software Tools 40