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Building Buy-In for an Online Community at Your Association

Higher Logic

Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Member Engagement and Retention. Objection 1: Price.

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Association Brain Food Weekly: 5.29.20

Reid All About it

In a recent webinar, Reggie Henry introduced many in the association community, including WBT Systems, to the “ reboarding members ” concept—taking time each year to reacquaint yourself with a member’s goals, needs and interests, and reintroduce them to membership benefits and resources. Virtual event ebook. Mon 6/1 at 12 p.m.

San Diego 259
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Marketing Automation and Artificial Intelligence (AI) Don’t Have to Be Scary. But They’re Scarily Connected.

Higher Logic

For example, they might register to join a webinar about community management and then also download an eBook on social media best practices. Instead of feeling wary or overwhelmed by it, AI will likely cut down on the number of repetitive tasks marketers have to do in their daily work, allowing more space for creativity and innovation.

Marketing 114
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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

After all, Accenture Innovative found that almost all consumers (91 percent) are more likely to shop with brands who personalize their experience. Instead, think of t hese points as guidelines as you’re crafting your member experience , so you can do personalization well. But first…. Again, personalization is important.

Marketing 149
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3 questions to ask during demos at AMS Fest

Nimble AMS

Innovation requires it. To continuously deliver the latest technological capabilities, a software company must focus on innovation versus supporting multiple software versions. If your association is going to deliver a modern member experience, it needs to be running the latest and greatest software. Get it now.

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Association Brain Food Weekly: 9.3.21

Reid All About it

Jorge Barba says if you ask better questions about the challenges your organization is facing, you’ll discover better answers and improve your strategic thinking and innovation capability. Hear about a 3-step framework to create teams that are innovative, have low turnover and maintain a high production rate without much supervision.

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Traditional Association Thinking?

Potomac Core

Helping your members achieve their business outcomes. Focusing volunteer leaders and staff on member success. Differentiating your Association by member experience. Understanding member needs and preferences by segment. Have a what we do “together” culture. Traditional Association Thinking?

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