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7 Situations Where Customer Communities Improve Customer Experience

Higher Logic

Download our eBook for more details: 3. By keeping customers engaged with your organization as well as with each other, your company shifts from being a vendor to a being a trusted resource that customers rely on daily to get the most out of your products or services. Did you know? When a Customer is Looking for Strategic Advice.

eBook 194
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How to gain new leads using content you already have

Association Success

This tactic allows your association to offer a free PDF worksheet, whitepaper, ebook or similar resource in exchange for the reader’s contact information. Most organizations collect an email address, name and company name to better understand their inbound leads. . Craft a limited run newsletter. Create a downloadable resource.

Content 78
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How a sales funnel approach can help associations attract members

Association Success

At this stage, you should begin to gather contact information through tactics such as: A weekly newsletter rounding up industry news. Downloadable content, such as ebooks or worksheets. You have to let people into your organization first so they can see the value of being part of it.

eBook 129
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What to Do If Your Association’s Online Course Failed

WBT Systems

Here are a few other ways to test an idea and assess demand: Create a lead magnet (an ebook or report) related to the course topic and send traffic to it via newsletter links, Facebook ads, and other paid advertising. Use a mix of organic and paid channels to get their attention. Problem: Competitors.

Course 176
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14 Best Member Retention Strategies to Engage Your Top Supporters

EventMobi: Association Events

Whether you’re running a club, association, or any other kind of membership organization, your long-haul members are one of your greatest assets. It’s one of the most cost-effective ways for your organization to grow and succeed! That’s why having multiple member retention strategies in place is a must! Engage your members.

Strategy 130
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5 Smart Tips to Strengthen Your Automated Emails and Increase Conversions

Higher Logic

With the technology available at our fingertips today, we expect more from the organizations we affiliate ourselves with. They got rid of their Friday newsletters, instead sending emails at a time that better served their members. or "Why am I being sent this email asking me to register for an event that I already registered for?".

Tips 159
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Four Reasons Your Marketing Team Needs Community

Higher Logic

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. For example, you can open discussions so anyone can read them, but only members can comment.

Team 136