Wild Apricot

FEBRUARY 27, 2018

Digital Marketing Consultant Amy walks you through the steps to create a nonprofit About Us page that will connect with potential supporters and inspire them to join your organization.

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How To Marketing Organization 274

Higher Logic

FEBRUARY 27, 2018

Ascend Learning uses 12+ brands to deliver custom products and services to high-value industries like healthcare. They have over 1,000 employees with over 30 percent working remotely. But two years ago, the majority of Ascend Learning employees didn’t think much about other brands in the company’s portfolio. The scattered workforce and multiple brands made connecting to the parent company – or other brands – a challenge.

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Kansas City Library Kansas Team 180

Wild Apricot

FEBRUARY 27, 2018

Here are 46 free nonprofit webinars for March, 2018.

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Blue Sky eLearn

FEBRUARY 27, 2018

Why does personalized learning matter for your organization? In 2018, we have access to personalized experiences throughout the day. Whether that’s a website recommending new products to purchase based on what you’ve previously bought, a restaurant app suggesting new restaurants based on where you last ate, or a media app suggesting a new show based on what you’ve been watching – you’re constantly experiencing these personalized recommendations. .

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LMS Certificate Course Content 175

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

WBT Systems

FEBRUARY 27, 2018

How many promotions and advertisements do your members see each day? By any count, too many. Yet you count on them seeing, opening, and clicking on the promotions you send out about your online educational programs. Unfortunately, promotional content isn’t worth most people’s time unless they’re already highly motivated to buy. But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs.

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Content Marketing Education Course 150

Smooth The Path

FEBRUARY 27, 2018

The biggest problem with most annual conferences is that most members cannot go. The conference conflicts with other things on their schedule. Or their company will not pay for it. Or they cannot travel. What percent of your members make it to the conference each year? 10 percent? 20 percent? 30 percent? Which means that 70 to 90 percent of our members do not experience one of the top benefits the association has to offer.

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Innovation Sample Conference Technology 92

GrowthZone

FEBRUARY 27, 2018

Associations Day and Poison Prevention Month are just a couple of this year’s March holidays. Holiday observances are a great way to keep your association’s social media feeds active. Check out these March themes to get you started: Monthly Observances. Women’s History Month. Colorectal Cancer Awareness Month. Irish American Heritage Month.

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Association Adviser

FEBRUARY 27, 2018

Tamara Groom, Naylor Association Solutions. You might not expect an association that focuses on underwater operations to be groundbreaking when it comes to their social media and content marketing, but that’s part of what makes ADCI so interesting. When Naylor editor Sean Garrity first took over the Facebook account for the Association of Diving Contractors International (ADCI), they only had around 100 followers.

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Association Success

FEBRUARY 27, 2018

Don’t be afraid of using automation to ease customer service interactions. Associations everywhere are using AI to make their processes more efficient. We’ve all heard by now of the radical potential of AI , but it can be hard to connect the dots from these big ideas to small practical steps. We want to demystify AI to make it accessible to techies and Luddites alike!

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FAQ System Tools Software 60

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

SilkStart

FEBRUARY 27, 2018

When it comes to your membership plans, value-adding mechanisms can take many forms. In this blog post, we’re highlighting some techniques to offer member-only discounts and make your memberships stand out. . Why offer discounts? It’s a no-brainer that cost savings are something all members can get behind. Because discounts are quantifiable, members can quickly measure the value they’re getting when compared to the general public.

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