Eric Lanke

JANUARY 28, 2019

As a kind of follow-up to last week's post on the differences between strategy development and strategy deployment (at least in the way that my association's Board are working to define those terms), I had another conversation on the same subject this week with another Board leader, and this one had a decidedly different feel to it. I was talking to this Board leader about a piece of our next meeting agenda that he was going to lead.

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Strategy Review Resources Process 113

Association Success

JANUARY 28, 2019

How does your association make members feel? What is the real value of associations for members? I have heard members say, “I felt very uncertain, even scared, about taking the next step in my career but, the association helped me be confident.” Or, “I was assigned a big project no one in our company had attempted but, I found help through the association.

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Project Conference Report Organization 60

WBT Systems

JANUARY 28, 2019

Online Learning’s New Role in the Association Membership Model. Read more about Online Learning’s New Role in the Association Membership Model.

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Associations Now

JANUARY 28, 2019

Nearly 40 years ago, digital electronics manufacturers pinpointed the need for a technical standard—and with the help of a wide variety of associations, created something that has quietly had a massive impact on popular culture. If your association is looking to make a big impact with a technical standard, the story of MIDI could prove quite informative.

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Press Release Industry Technology Products 92

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Delcor

JANUARY 28, 2019

Raise your hand if you’ve ever felt personally victimized by pop-up ads. Everyone? We all know that pop-ups can be annoying, intrusive, and even dangerous—but can pop-ups add value to your marketing strategy? Evidence suggests that they deserve a spot in your organization’s digital marketing tool kit. THE ROAD TO HELL WAS CODED WITH GOOD INTENTIONS.

Strategy 69

Strategy Marketing Content Guidelines 69

Expo Logic

JANUARY 28, 2019

Advancements in event technology have created more opportunities for organizers to integrate it into almost every aspect of an event. Technology is being utilized to enhance event registration, create engaging experiences for attendees, and much more. To help you stay up-to-date on the new technologies entering the market and decide which to incorporate at your next event, we have compiled the top event technology trends of 2019 into one eBook.

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eBook Technology Social Media Innovation 34

Associations Now

JANUARY 28, 2019

The American Hotel & Lodging Association’s Hospitality is Working campaign will support the recruitment and placement of Opportunity Youth—16 to 24-year-olds who are out of both school and the workforce—in the hospitality industry. In the midst of a tight job market, the hotel industry wants to ensure its members have a battle-tested worker pipeline.

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Recruiting Recruitment Los Angeles Baltimore 45

Expo Logic

JANUARY 28, 2019

Advancements in event technology have created more opportunities for organizers to integrate it into almost every aspect of an event. Technology is being utilized to enhance event registration, create engaging experiences for attendees, and much more. To help you stay up-to-date on the new technologies entering the market and decide which to incorporate at your next event, we have compiled the top event technology trends of 2019 into one eBook.

eBook 28

eBook Technology Social Media Innovation 28

CommPartners

JANUARY 28, 2019

When organizations consider holding a livestream program from a place based conference or a completely virtual event, a common question asked is, what content will be compelling enough to get people to pay attention? .

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Content Conference Organization Education 13

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Associations Now

JANUARY 28, 2019

Analyzing the state of your membership? Don’t just lean on one type of research over the other. Also: Suggestions for a stronger email list. Doing research on your members’ needs? You might find that relying on a single method of research doesn’t tell the full story. On her site Smooth the Path , Amanda Kaiser breaks down the weaknesses of the two prevailing methods for doing research—quantitative, which prioritizes scale; and qualitative, which prioritizes depth.

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Member Research Strategy Sample New York 85