Wed.Jun 15, 2016

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Let Your Community Tell a Story - Like AirBNB Does

Higher Logic

AirBNB is more than just a company -- it’s a community of hosts and travelers from around the world who meet each other online and, somehow, trust each other enough to meet up in real life. To build trust -- between community member and company, between host and guest -- AirBNB relies on their strong community culture, both on- and off-line. AirBNB doesn’t get it right all the time and they deal with their fair share of problems and criticisms (more on this later).

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The Process of Recovery from a Disaster

Virtual

Over the past 2 articles (read part 1 and part 2) , we have examined what could potentially happen that could bring your business to a halt in the event of a natural or man-made disaster. We also looked at the critical aspects of what would be required in order to build a Business Continuity Plan , including exposing the critical aspects of the business by performing a Business Impact Analysis.

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Why Associations Should Pay Attention to Digital Marketing

AMR Management Services

I am a big fan of continuing education, so when I received an invitation to attend a digital marketing training hosted by RevLocal and Google, my desire to learn took over. I must admit that.

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American Medical Association Gets Tougher on Gun Control

Associations Now

The Next President During his inaugural speech as the American Medical Association’s next president, Andrew W. Gurman, M.D., encouraged AMA members to advocate for the best possible outcomes for patients. “It is fighting back against the powers in government, the private sector, and elsewhere that are inserting themselves into healthcare, that are wedging themselves between us and our patients,” he said in his speech, according to AMA Wire.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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SilkStart named to Metabridge Top 15 and VIATEC Tectorian of the Week

SilkStart

This past week, SilkStart , alongside other Victoria-based technology companies Flytographer and RingPartner , headed to Kelowna, BC to participate in the annual Metabridge conference. All three companies were selected as part of the Metabridge Top 15 and were also named as Viatec’s (Victoria Innovation, Advanced Technology and Entrepreneurship Council) Tectorian’s of the Week , a weekly acknowledgment of local technology companies and their contribution to the tech scene.

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Report: IRS Nonprofit Office Needs Improvement

Associations Now

A new report looks at the IRS’s Exempt Organizations office, and the findings say it could use some help. A new report from the Advisory Committee on Tax Exempt and Government Entities (ACT) found that the IRS office that oversees tax-exempt organizations isn’t prepared to do its job. The ACT report [PDF], based on extensive interviews with the nonprofit sector, says it’s clear that the role and function of the Exempt Organizations (EO) office has been fundamentally hindered by various critical

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More Join Buttons, and Other Lessons From MMCC 2016

Associations Now

Amazon’s persistence in driving users to “Try Prime” is a lead associations ought to follow and just one of many highlights from this week’s ASAE Marketing, Membership & Communications Conference. No one wants to create a wave, but everyone wants to ride one. Drawing business lessons from Amazon.com is, to say the least, not new.

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Wednesday Buzz: Nonprofits Step Up to Help Orlando Shooting Victims

Associations Now

A leading LGBT rights group in Florida has raised more than $4 million for Orlando shooting victims through a GoFundMe page this week. Here’s how other nonprofits are looking to help. Also: Don’t underestimate the risks of social engineering when it comes to cybersecurity. The tragedy at Orlando’s Pulse nightclub over the weekend has provoked a variety of responses, from conversations expressing solidarity and support for the LGBT community to discussions on how to prevent simi

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