Let Your Community Tell a Story - Like AirBNB Does
Higher Logic
JUNE 15, 2016
AirBNB is more than just a company -- it’s a community of hosts and travelers from around the world who meet each other online and, somehow, trust each other enough to meet up in real life. To build trust -- between community member and company, between host and guest -- AirBNB relies on their strong community culture, both on- and off-line. AirBNB doesn’t get it right all the time and they deal with their fair share of problems and criticisms (more on this later).
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