Wild Apricot

OCTOBER 7, 2016

The story of how one executive director managed to turn around a failing growth strategy with a software solution, hitting 25% growth in six months. Based on The Tech Effect webinar, which runs each month at Wild Apricot.

Strategy 276

Strategy Software Membership Management 276

Reid All About it

OCTOBER 7, 2016

We all need help dealing with the raging river (not gentle stream) of information coming at us every day. Associations are perfectly placed to help us sift through and select the best information to read or consult. Yes, I’ll use the C-word: associations should be the #1 curators for their community. Since I’ve been on an education kick lately, here’s an example of curation by a for-profit organization.

Mooc 205

Mooc Certificate DC millennials 205

Socious

OCTOBER 7, 2016

According to association consulting firm, Potomac Core , only 63% of association members feel that they’re getting value from their membership fees. That’s a scary number, especially as associations struggle to stay relevant in today’s marketplace.

Survey 227

Survey Member Engagement 227

Associations Now

OCTOBER 7, 2016

Associations that create opportunities for emerging leaders to serve in staff or volunteer roles are more likely to remain relevant and have a solid leadership pipeline in place. We often hear that diverse boards are stronger boards. In addition, the dual impact of retiring and emerging workforces has inspired many associations to think strategically about succession planning and engaging the next generation.

Committee 106

Committee Leadership Industry Project 106

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Effective Database

OCTOBER 7, 2016

One of my greater pet peeves is company websites that don’t list any contact information. I see this a lot with software companies (and maybe it’s just because that’s where I’m often looking). When I click the “contact us” link on your website, part of what I want to know is WHO is behind the company (at least show me the leadership, if not a staff listing) and WHERE that company is located.

America 63

America Software Leadership 63

Membership Marketing

OCTOBER 7, 2016

Have you ever been asked what differentiates your membership from the others that are available? In marketing terms, do you know what is your “unique selling proposition” (UPS)? This is the type of question I often ask of prospective clients when I meet with them. A lot of times I do not get very compelling or confident answers. A first step in defining this value is to define the motivations of members and prospective members.

Communications 49

Communications Marketing Products Strategy 49

Associations Now

OCTOBER 7, 2016

3.3 % The anticipated year-over-year growth in retail sales in physical stores during the upcoming holiday season, according to a report released this week by the International Council of Shopping Centers. The association projects that shoppers will spend an average of $683.90 on holiday purchases. Responding both to recent attacks in malls and to consumers’ wariness of encountering airport-style security when they go shopping, trade groups are helping their members get creative about impr

Minnesota 87

Minnesota Seattle Industry Project 87

Socious

OCTOBER 7, 2016

According to association consulting firm, Potomac Core , only 63% of association members feel that they’re getting value from their membership fees. That’s a scary number, especially as associations struggle to stay relevant in today’s marketplace. It also highlights just how important it is for your association to provide the benefits and offers that members want.

Survey 100

Survey Discount Certificate Maine 100

Associations Now

OCTOBER 7, 2016

New research from Pew pokes a hole in the conventional wisdom about the written word. Also: how one truly animated band is using Instagram effectively. It’s taken as a given these days that if you want young adults to listen to you, you have to communicate with them visually—through photos or video. But what if that’s not the case? What if millennials still like text as a medium?

millennials 69

millennials Video Communications Marketing 69

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Associations Now

OCTOBER 7, 2016

Three recent event-related articles have plenty of takeaways for association meeting planners. How can you incorporate one or all of these ideas into your next conference? I spent some time on Amtrak over the past few days, which means that I got a little caught up on the reading I have fallen woefully behind on. While the reading spanned both personal and professional interests, here are three articles related to the meetings and events space that made me stop and think.

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millennials Class Conference Review 83