Why Associations Shouldn’t Be Sidelined By Bad Press
Associations Now
FEBRUARY 27, 2019
In the wake of the Nike shoe blowout during an NCAA game, a public relations expert says associations shouldn’t run from negative publicity, but instead use it as an opportunity to show members their value. Immediately after Duke basketball star Zion Williamson’s Nike shoe ripped apart during a nationally televised game against rival North Carolina, commentators and fans began doling out blame, finding fault with everyone from Nike to the National College Athletic Association.
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