November, 2022

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6 Tips to Create Fundraising Videos That Drive Donations

Wild Apricot

Fundraising videos build your case for support, providing viewers with an in-depth look at your organization and inspiring them to take action. It’s no surprise, then, that 57% of people who watch fundraising videos go on to make a donation.

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Association Strategy Trends in 2022

Portage Group

The sheer volume, complexity and diversity of issues association directors and executives must understand and address today is dizzying. In our current uncertain and complex environment, where should associations focus their time, effort and resources in order to maximize impact? TPG’s Fall 2022 Whitepaper summarizes our team’s ‘top five’ list of strategic issues associations today are focused on.

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Redesigning Association Meetings for Attendees Fundamentally Changed by the Pandemic

Aaron Wolowiec

Due to the pandemic, it should be no surprise that our business-as-usual, pre-pandemic meetings are going to miss the mark. Following is an overview of just some of the ways our attendees are different, why it matters, and the tangible design edits you might consider for your upcoming meetings and events to better meet these new and evolving needs and expectations.

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What We Learned from the 2022 Association Member Experience Survey

Higher Logic

The post What We Learned from the 2022 Association Member Experience Survey appeared first on Higher Logic. For association leaders, the advice is often the same again and again. Find out what your members want. Higher Logic’s 2022 Association Member Experience Report helps you do just that. . The post What We Learned from the 2022 Association Member Experience Survey appeared first on Higher Logic.

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How To Cultivate Community Affinity Throughout The Generosity Journey

Speaker: Tim Sarrantonio, Director of Corporate Brand

This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.

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10 Rules for Generating Value and Growth for Your Education Programs

WBT Systems

The only way forward for association education programs is to improve them and grow them. This is not a time to stand in place. There is no good reason to stand in place.

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Why Your Organization Needs an Online Member Directory

Wild Apricot

Does trying to connect your organization’s members feel a little bit like herding cats? Then an online member directory is just what you need! One of the number one members’ benefits you can offer is the opportunity to network and connect.

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2: Strategic Planning v. Strategic Thinking

Spark Consulting

We’re almost at the end of the revisiting of the top ten all-time Spark blog posts in honor of Spark’s tenth anniversary! Coming in at the #2 spot: Strategic Planning v. Strategic Thinking. In the original post, I highlighted Henry Mintzberg’s well-known Harvard Business Review piece “ The Fall and Rise of Strategic Planning ,” in which he encourages us to focus on creating dynamic, flexible visions of the future that accommodate disruption and allow us to rapidly respon

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My Favorite Things - Event Planning Edition

Aaron Wolowiec

As we come to the end of 2022 events, I feel tired, exhausted, and ready for a break. But looking into 2023's schedule, I am reminded of a few of my favorite things…so come sing along!

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A Higher Logic Hello: Meet Nanette King

Higher Logic

The post A Higher Logic Hello: Meet Nanette King appeared first on Higher Logic. We recently sat down with Nanette King, senior recruiter at Higher Logic, for a quick Q&A to learn a little more about her outside of the workplace. . The post A Higher Logic Hello: Meet Nanette King appeared first on Higher Logic.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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How to Emulate the Word-of-Mouth Marketing Success of USF’s Popular DEI Certificate Program

WBT Systems

In early 2021, I saw dozens of my LinkedIn connections share information about attending a diversity, equity, and inclusion (DEI) online certificate program from the University of South Florida (USF).

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Forecasting For IT in an Unpredictable Climate

.orgSource

It’s a game! It’s a store! It’s entertainment! Nope, it’s the metaverse—a unique amalgam of online obsessions designed to keep thumbs clicking and Venmo accounts begging for cash. Or that’s what the creators of Forever 21 Shop City seem to be aiming for. Check it out. Technology research and consulting firm, Gartner, and Forbes Magazine […]. The post Forecasting For IT in an Unpredictable Climate appeared first on.orgSource.

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Nonprofit Marketing Plan: 8 Steps to Create A Strong Plan

Wild Apricot

Having worked with hundreds of nonprofits over the years, I can tell you that organizations that develop and follow a well-thought-out nonprofit marketing plan grow faster and make a bigger impact than those that don’t. A holistic marketing strategy.

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‘Tis the Season for Member Retention – 12/14/22

Association Analytics

The post ‘Tis the Season for Member Retention – 12/14/22 appeared first on Association Analytics.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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How are AP Departments within Homeowners Associations Responding to a Potential Recession?

AvidXchange: Association Management

A possible recession has businesses on edge as many are reevaluating costs and priorities in preparation for an uncertain future. For homeowners associations (HOAs), there’s concern that economic hardship could add to the intense pressure they are under to retain and hire the people they need to stay in business. The HOA industry gained popularity in the 1960s and has grown steadily ever since.

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The one-in-one-out rule: What associations can learn from minimalism and decluttering

Association Adviser

I received my Certified Association Executive (CAE®) designation in the summer of 2015 and within 24 months I had also given away/donated/tossed over 70 per cent of my possessions. The process of building my leadership and management skills, while simultaneously shrinking my stuff, helped me zero in on how lessons from the process of decluttering and living a more minimal life could be applied by association executives to enhance the value they bring to their organizations, and the value that, i

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An Active Listening Habit Helps You Deliver Value to Members, Customers & Prospects

WBT Systems

Every association wants to deepen the engagement of members, customers, and prospects. But what’s working?

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Technology Isn’t Always the Hero or the Villain—Sometimes It’s a Bit Player

.orgSource

We think of technology as the good guy or the bully. It’s a silent partner in our work; and if things aren’t going well, that uncooperative software platform often takes the wrap. My business revolves around digital initiatives. When people call me to discuss a new purchase, I ask lots of questions. During those conversations, […]. The post Technology Isn’t Always the Hero or the Villain—Sometimes It’s a Bit Player appeared first on.orgSource.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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How to Host a Member Appreciation Week (+ 10 More Ideas!)

Wild Apricot

Your members are the people who turn your mission into a reality—which is why it’s so essential to show member appreciation! Inspiring positive feelings in your members keeps them connected to your cause, and motivates them to keep giving.

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[GUEST BLOG] Your Chamber Has More Potential Than You Realize, Part 1

GrowthZone

by Frank Kenny. Let me share a quick story with you. When I was interviewing for the Executive Director job at my chamber, an influential board member took me aside and said, “Look, we’re just a small, poor chamber and we cannot afford to pay you what you’re worth and you’d be better off just finding another job.”. This was hard for me to hear because I loved my community and really wanted to work for my local Chamber of Commerce so I could help businesspeople and help the area

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Four need-to-know tips when it’s time to buy an AMS

Nimble AMS

When it’s time for your association to purchase new software, you don’t want to cut corners just because you’re eager for new technology. To g et the best association management software (AMS) for your member-based organization and ensure you get the best return on your investment, you’ll need to do your research. Investigating the current digital landscape takes effort, but it will ensure your association finds the best software fit.

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Mentorship: An Investment in Your Association

Association Adviser

You’re creating engaging content for your members and posting on your association’s social media pages consistently — nice work! However, have you thought about how your employees' and board members’ online interactions can help or hurt your social media marketing efforts? What your employees and board members say about your association on their professional and personal social media profiles can impact the reputation of your organization — for good or bad.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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The Great Resignation’s Brain Drain Crisis Creates an Opportunity for Associations

WBT Systems

Some of you joined the Great Resignation and found a better job.

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6 Unexpected Pitfalls That Can Snare Your Hybrid Workplace

Achurch

6 Unexpected Pitfalls That Can Snare Your Hybrid Workplace. Throughout your organization’s transition to a hybrid workplace, camouflaged or hidden issues can derail progress and jeopardize success. These organizational pitfalls and their associated problems may not be on your radar yet. That’s natural because “you can’t read the bottle from the inside.

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Nonprofit Software: 25+ Providers to Build Your Tech Stack

Wild Apricot

In the age of the internet, nonprofit success goes hand-in-hand with technology. Whether you’re building a smash website, updating your online member database or shining on social media, you’re going to want some tools to help you out.

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Considerations for Year-End Well Wishes and Gift Giving for Your Members, Customers, and Staff

Aaron Wolowiec

As the holiday season and year end approaches, many organizations look for ways to acknowledge the season with their members, customers and staff. But this isn’t always an easy task and depending on your audience(s), coming up with the right messaging and/or gift-giving idea is crucial to ensure your well-intended gesture reaches your audience as imagined.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.