WBT Systems

AUGUST 29, 2017

No matter how hard you sell your online course or educational program, your prospect’s purchasing decision is most influenced by what others tell them or what they see others do—that’s the power of social proof. Your association can increase the power of your educational marketing efforts by leveraging four types of social proof. #1

Marketing 192

Marketing How To Course Discount 192

Reid All About it

JULY 7, 2023

The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. Teri Carden—the mastermind behind AMS Fest before selling it to Association Trends—and her team are known for creating enjoyable educational experiences. Self-paced online courses.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

NOVEMBER 20, 2020

The weekly list of free educational events and resources for the association community… 86 “normal,” please. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Here are the educational events scheduled for next week. The ‘normal’ we know is history. Josh Spector ).

Certificate 370

Certificate System Dallas Price 370

Disciple Media

FEBRUARY 7, 2024

In this blog, we’ll explore how to get your membership set up for success (Part 1), and strategies to market and sell your membership (Part 2). If you’re looking for more detail, check out our blog on how to create a membership. But how do you harness this power? Share this story across all marketing channels.

How To 36

How To Social Media Content Price 36

Association Briefings

OCTOBER 22, 2020

Past Education Sessions Attended – What past education sessions did a particular subscriber participate in? It’ll up your engagement levels while keeping your content relevant, ultimately promising subscribers will continue opening future emails. Do they tend to register for sessions taught by the same instructor?

How To 52

How To Newsletter Content Communications 52

Reid All About it

JULY 16, 2021

The weekly list of free educational events and resources for the association community…. Online education revenue. Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. How to create an editorial calendar that will streamline your content strategy.

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Revenue Video Strategy Industry 195

Reid All About it

JANUARY 29, 2016

One of the ways I’m contributing to the Association Executives of North Carolina (AENC), as a member of its professional development committee, is by compiling a list of professional development opportunities that’s shared in AENC’s weekly newsletter. This morning, I thought, why not share it here too? So here goes.

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North Carolina Newsletter Email Marketing Committee 150

Achieve

FEBRUARY 2, 2015

You should be able to easily navigate how to create and build an email. Depending on your technical skill level, you may need to watch one or two tutorials, but once you get the hang of it, you should be able to have a fairly stress-free process when building and sending emails.

Email Marketing 52

Email Marketing Marketing Software Content 52

Achieve

DECEMBER 8, 2023

A solid fundraising strategy is essential for every area of higher education institutions to thrive, and performing arts programs are no exception. Design a page specifically for alumni that includes a link to your university’s donation page and instructions for how to designate their gifts for the performing arts program.

Tips 52

Tips Survey Social Media Communications 52

Higher Logic

MAY 29, 2020

How to Align with Your Board and Executive Team's Priorities. Looking to personalize and target your email communications strategy to different member segments? Did your association have a strategic planning meeting at the beginning of the calendar or fiscal year? Check out our worksheet, Top 5 Automated Campaigns for Associations.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Forj

MARCH 8, 2017

In order to start doing this right now, I did a little test on how to kickstart a video campaign myself, resulting in this blog. So the question holds, how can associations use video in their efforts to promote educational products? And, most importantly, how can they do this right now? Step 5: Promotion Strategy.

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Video Process Certificate Course 70

Slice-Works

FEBRUARY 20, 2014

In part 1 , I reviewed how to create compelling and audience-focused content. We walked through pre-publication steps of the content development cycle and reviewed understanding your audience, finding your love-connection with customers, defining topics for content marketing, and writing engaging content. Cross-Marketing.

Content 28

Content How To Email Marketing Strategy 28

MemberClicks

DECEMBER 19, 2023

When it comes to building a membership website, you’ll want to give your prospective and current members 24/7 access to learning more about your organization and how to get involved. If you’re wondering how to create a membership website that is effective and well-designed, we’re here to help! What Is a Membership Website?

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Directory Discount Software Tools 52

Fonteva

DECEMBER 19, 2019

The former will typically look at event attendance, while the latter might refer to their learning management system (LMS) to gauge how often members take advantage of further education opportunities. Using a data-driven approach, observe how your members engage with those experiences, including: Social media platforms.

Member Engagement 59

Member Engagement Strategy LMS Class 59

MemberClicks

OCTOBER 6, 2022

Your members are the lifeblood of your organization—but how can you most effectively “manage” them? Here, we’ll examine all the crucial components of membership management, as well as outline how to choose the right tools to optimize your management tasks. Membership marketing. Help members get involved in multiple ways.

Membership Management 52

Membership Management Software Social Media Recruiting 52

Reid All About it

OCTOBER 11, 2019

The weekly list of free educational events and resources for the association community… Dave Lutz of Velvet Chainsaw Consulting says conferences are missing the boat by offering mostly novice or intermediate content. Seven ways to boost your newsletter open rate. Michael Brenner, Content Marketing Institute ).

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DC Washington Content Education 50

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. 10 Membership Newsletter Best Practices.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. 10 Membership Newsletter Best Practices.

Newsletter 52

Newsletter Tips eBook Content 52

Aptify

DECEMBER 6, 2017

How do you get them to consider your offer seriously? Your “offer” could simply be more attention in the form of return visits to your website or blog, or perhaps subscribing to a newsletter. An inbound marketing strategy helps you convert visitors into customers and members.

Marketing 56

Marketing Software Content Process 56

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. A blog post and success story from Aptify explain how NJCPA developed this data superpower. More info/register.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. A blog post and success story from Aptify explain how NJCPA developed this data superpower. More info/register.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

APRIL 13, 2018

The weekly list of free educational events and resources for the association community… NAIOP’s mentoring program engages chapter members of all ages —and what association with chapters wouldn’t want to have something like that? Does your email marketing program deliver the way you want it to? Yes, no, maybe so?

DC 30

DC Washington Revenue Chicago 30

WBT Systems

JULY 25, 2017

If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap. Confidence in using computers : How confident people are using computers and mobile devices to accomplish tasks online. Digital Readiness Spectrum.

LMS 218

LMS Mooc Course Education 218

MemberClicks

MAY 13, 2022

Email Marketing. Effective marketing for your association doesn’t just involve your website — email is a crucial engagement tool to keep in touch with your members and promote your upcoming events, learning opportunities, and more. . Bonus: How to get your board on board with an association management system.

Software 52

Software Association Management Price System 52

Reid All About it

JUNE 17, 2016

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Learn how to amp up your digital fundraising appeals and increase donations with power targeting and superior emails.

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LMS Raleigh Content millennials 150

MemberClicks

OCTOBER 10, 2023

Educational Institutions: Schools and colleges engaging alumni, students, and other stakeholders. Test these out, and evaluate which work best for your audience: Newsletter: The easiest way to get information out to your members is with a regular newsletter. Click here to explore some AMS solutions you can choose from.

Software 52

Software Membership Management Newsletter Revenue 52

Reid All About it

SEPTEMBER 30, 2022

The weekly list of free educational events and resources for the association community…. Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. 1 CAE credit.

Blended Learning 41

Blended Learning Software Education Marketing 41

Freestone

APRIL 11, 2024

Introduction Does it feel like your continuing education program spends all its time creating content and building courses? Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. What does it mean to repurpose content?

Content 79

Content Revenue How To Social Media 79

Freestone

APRIL 11, 2024

Introduction Does it feel like your continuing education program spends all its time creating content and building courses? Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. What does it mean to repurpose content?

Content 52

Content Revenue How To Social Media 52

Fonteva

SEPTEMBER 30, 2019

Although it’s technically designed to meet the needs of nonprofit organizations, the highly customizable open-source structure of the software makes it a great choice for associations with the resources and know-how to fine-tune a perfectly tailored management solution. Targeted emails. Email marketing.

Software 40

Software Association Management Association Software Tools 40

Higher Logic

FEBRUARY 7, 2019

Thankfully, we include some resources to help you put your best 2019 marketing strategy into action (with minimal headaches, of course). So, bounce around, take what you need, and be sure to educate yourself on pain points that might impact your success in the future (so you can address them before the pain ensues). Conducting surveys.

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Marketing Video Resources Content 149