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Association Brain Food: 10.11.24

Reid All About it

The weekly list of free educational events and resources for the association community… Hurricane Helene. Extra credit 8 email newsletter signup forms that convert—useful examples for associations and their industry partners. Host: UST Education Speaker: Jamie Notter, Co-Founder, PROPEL Tue 10/15 at 12 p.m. 1 CAE credit.

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Association Brain Food: 4.12.24

Reid All About it

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. Gen Z education. Host: UST Education Speaker: Jon Smith, Vice President, Strategic Partnerships, Multiview Wed 4/17 at 12 p.m. More info/register.

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Association Brain Food: 5.12.23

Reid All About it

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. But do you? 1 CAE credit.

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AI: Great for Marketing. But Leave Your Member Newsletter to a Human

Association Briefings

Here are a few reasons you should leave your member newsletters to a human. Artificial intelligence (AI) is a huge part of today’s marketing ecosystem. Artificial intelligence traditionally refers to an artificial creation of human-like intelligence that can learn, reason, plan, perceive, or process natural language. Handcuffed!

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Kickstart a Video Campaign with this Simple Process

Forj

So the question holds, how can associations use video in their efforts to promote educational products? The problem with video as a marketing tool is that it puts us on the spot and makes us vulnerable. Simplest Process for Quick and Easy Videos. Step 1: Follow marketing best practices. Camera (phone or webcam).

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The ASAE Annual Exhibitor Email Deluge

Reid All About it

Every year, when I register for the ASAE Annual Meeting, I check the box to receive emails from exhibitors. As a writer/marketer, I like seeing how vendors in my community use email marketing. Nobody cares except people in the later stages of the selection process. Instead, use this opportunity to be helpful.

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How to gain new leads using content you already have

Association Success

This recognition can in turn attract even more attention to the American Booksellers Association, raising awareness of its role in the bookselling space — and winning qualified leads in the process. Creating a guide that walks readers through a new process that aligns with your association’s core purpose.

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