Aaron Wolowiec

OCTOBER 18, 2016

Most respondents believe they are good at creating relevant content, and more than half are conducting communication-specific surveys at least once every 12–24 months to stay on top of members’ needs. While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles.

Communications 100

Communications Survey Social Media Revenue 100

Association Adviser

FEBRUARY 26, 2018

51 percent of associations surveyed create communications targeted to younger members. 57 percent invite younger members to be on volunteer committees. 56 percent gear events toward education and development for young professionals. Do you have copies of your magazine available at events for young professionals?

Charlotte 123

Charlotte Indiana Communications millennials 123

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. That’s the beauty of thought leadership.

Leadership 88

Leadership Social Media Case Study Industry 88

Association Adviser

NOVEMBER 29, 2018

With little free time, members no longer feel like they have as much time in their schedules to fully engage in reading a magazine. According to the 2018 Association Communications Benchmarking Study, one of the top reasons for declining reader engagement with association publications revolves around members’ full schedules.

Newsletter 71

Newsletter Social Media Communications New York 71

Association Adviser

JUNE 15, 2018

The world gives us so many opportunities to write stories: Blogs, websites, Twitter, Facebook, LinkedIn, Instagram, magazines, newsletters, and billboards are just a handful of the ways we can communicate via the written word. Has your association conducted a member survey of any kind recently? You are in for a laugh.

Communications 85

Communications Video Survey millennials 85

Association Adviser

MARCH 13, 2018

According to the 2017 Naylor Communications Benchmarking Report , print magazines continue to be among the most highly rated member communications channels – 68 percent of all association executives surveyed consider their member magazine very or extremely valuable. Increase Member Engagement.

Directory 62

Directory Communications Content Survey 62

Reid All About it

JULY 10, 2020

The weekly list of free educational events and resources for the association community… You know what really gets under my skin and makes me crazy? Quick hits before we get to the list of this week’s free education: Top ten legal Q&A for association events in the COVID-19 era and strategies for an evolving landscape.

Montana 365

Montana Content Price Strategy 365

.orgCommunity

NOVEMBER 29, 0002

Posting content for members on YouTube is kind of like stopping your magazine or newsletters and instead, just posting those on social media. Social media can be part of the solution – just not THE solution for member engagement. Take that one step further. Association TV® is a proud partner of.orgCommunity.

Social Media 40

Social Media Content Video Revenue 40

Association Adviser

MAY 29, 2018

Achieving industry objectives, providing educational programs, and filling staff positions require sufficient funding. Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Print is still very much a useful resource when the content is relevant and engaging to the reader.

Revenue 63

Revenue Communications Newsletter Directory 63

Association Success

DECEMBER 12, 2017

Every department plays a crucial role throughout the engagement and renewal process, because the member sits at the center of all our inter-departmental efforts. How does member engagement and renewal infuse the particular work of each department, and what does each team’s specific contribution to the member journey look like?

Recruiting 64

Recruiting Recruitment Newsletter Content 64

Association Adviser

JANUARY 29, 2018

Communicating legislative, regulatory, technical updates (30 percent) and keeping members informed about new events and continuing education (30 percent) – A content plan helps your association stay on track covering all areas it needs to within a reasonable time frame. Maintaining position as industry’s No. Get Started!

Communications 63

Communications Content Survey Social Media 63

Association Adviser

JANUARY 29, 2018

Communicating legislative, regulatory, technical updates (30 percent) and keeping members informed about new events and continuing education (30 percent) – A content plan helps your association stay on track covering all areas it needs to within a reasonable time frame. Maintaining position as industry’s No. Get Started!

Communications 60

Communications Content Survey Social Media 60

Association Adviser

OCTOBER 13, 2016

This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month. Executive education is another hot growth area.

Revenue 60

Revenue St. Louis Price Cost 60

Reid All About it

AUGUST 19, 2022

The weekly list of free educational events and resources for the association community…. Skip down to the list of free educational events if you prefer takeout. Since I’m away next week, here are the educational events scheduled for next two weeks. This edition includes all the free events I could find for the next two weeks.

Technology 43

Technology Software Cost Products 43

Reid All About it

JANUARY 6, 2023

The weekly list of free educational events and resources for the association community…. Skip down to the list of free educational events if you prefer takeout. Online communities give every association an always-accessible presence, moving ahead of magazines or newsletters as the most valued member benefit.

Revenue 42

Revenue North Carolina Education System 42