Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Hear tips for growing your email list. Host: National Institute for Social Media. More info/register.

Video 285

Video Washington Social Media DC 285

Reid All About it

MAY 21, 2021

Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. 5 Secrets of Email Marketing Geniuses. 1 CAE credit.

San Jose 369

San Jose Email Marketing Tools millennials 369

GrowthZone

APRIL 18, 2023

In general, marketing automation can be extremely helpful for associations in several ways: Efficient communication Marketing automation tools enable associations to efficiently communicate with their members and stakeholders via email, social media, and other channels.

Marketing 78

Marketing Email Marketing Social Media Recruiting 78

Reid All About it

MAY 19, 2023

Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content. Politicians want to beat up on social media platforms because people are saps, but what are the downstream effects? More info/register.

Strategy 195

Strategy Content Leadership Email Marketing 195

Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

EventMobi: Association Events

SEPTEMBER 28, 2023

Obviously, this is really useful for networking for business, social events, and driving member engagement. Sharing contact information Your member directory is, at its core, a list of members. Boosting online visibility Did your organization record an increase in new member acquisitions in the past year?

Directory 147

Directory Organization How To Kansas City 147

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Email Marketing Software Social Media 159

Reid All About it

AUGUST 19, 2016

Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. – Social Media 201: Content Curation, Time Management and Audience Engagement.

Price 150

Price Social Media Email Marketing Innovation 150

Higher Logic

MAY 8, 2019

Alas, convincing people with overflowing inboxes to click on your email takes some finesse. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

MAY 14, 2021

Learn how to identify good information, develop practices to gather great information moving forward, and leverage information for better member engagement and retention. Hear three examples of how our customers have addressed this very challenge using practical, cost-effective strategies. More info/register. Host: Tasio.

St. Louis 341

St. Louis Technology Strategy Conference 341

MemberClicks

APRIL 11, 2023

Chamber of Commerce boasts 3 million business members , and the U.S. When you’re trying to connect with a friend or family member on social media, you just need to type in their name, scroll through any matching profiles, and voila! This info includes: Name Phone number(s) Email address(es) Photo or logo (if a business!)

Directory 52

Directory Examples Social Media Newsletter 52

GrowthZone

JUNE 27, 2017

The welcome email is your chance to introduce your association, so make it count. When a new member joins your association, do you fire off a quick message and move on to the next thing on your to-do list? If so, it’s time to rethink your strategy – the Welcome Email is an enormously valuable opportunity that only happens once.

Tips 89

Tips Social Media Email Marketing Strategy 89

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Reid All About it

JULY 21, 2017

9 Social Media Metrics to Monitor. Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. More info/register.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

JULY 7, 2023

Next Generation, Networked-Based Marketing With so many tools for email marketing, social media, CRM, graphic design and generative AI, marketing efforts are often frantic and scattered. That’s why marketing often falls prey to the classic spray and pray model. Host: ASAE Tue 7/11 at 12 p.m.

Tools 195

Tools Education Newsletter Chicago 195

Fonteva

MARCH 19, 2020

When associations thrive, they see boosts in member recruitment and improved retention rates. They experience strong event turnout and growing engagement through other channels such as social media and discussion boards. This holds true whether it’s your member engagement efforts or your internal operations.

Tips 52

Tips Recruiting Recruitment Tampa 52

Reid All About it

DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. You still have a chance to make a good impression (or a bad one) with your post-show email. Presenter: Scott Pearce, MBA, assistant director of marketing, American College of Radiology. We’re committed to our community.

Tools 175

Tools Social Media Marketing Case Study 175

Reid All About it

DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. You still have a chance to make a good impression (or a bad one) with your post-show email. Presenter: Scott Pearce, MBA, assistant director of marketing, American College of Radiology. We’re committed to our community.

Tools 150

Tools Social Media Case Study New York 150

MemberClicks

FEBRUARY 9, 2023

To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word. Targeted marketing for your association can help you reach and connect with new members, as well as better engage your current ones.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Association Adviser

OCTOBER 13, 2016

Unfortunately, doing more with less is a new reality, but with appropriate planning and a written strategy, associations of all sizes can move toward an A+ communications program. These tools help communication staff learn more about member preferences and provide a data-based foundation for more targeted communication.

Communications 60

Communications Revenue Social Media Survey 60

Associations Now

AUGUST 12, 2018

Track Engagement. There’s no reason to make assumptions about member engagement when your database has the answers you need. Eliminate the guesswork by looking at how members are engaging with your organization, and if they’re getting enough attention. “We Personalize Communications.

Tips 65

Tips Email Marketing Communications Tools 65

Reid All About it

OCTOBER 21, 2022

How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. This no-fluff panel discussion with membership marketing pros and practitioners will reveal how other associations are successfully using digital to build purposeful connections with members—expanding engagement and renewals.

Revenue 44

Revenue Email Marketing Education Review 44

Disciple Media

DECEMBER 6, 2023

Pros and Cons of Mighty Networks Mighty Networks, like any platform, has its strengths and limitations: Pros: Comprehensive toolset: Offers a wide array of features for community engagement, eLearning, and membership management. Engagement features: Provides robust tools for member engagement and interaction.

Course 36

Course Tools Education Content 36

Disciple Media

AUGUST 21, 2023

Align with market demand: Check that there is demand for what you want to offer by conducting some research. Test the waters: Dive in and share content on social media or blogs to see what the reaction is. Social media is a great place to start building an audience who will be receptive to your offering.

Course 36

Course How To Price Social Media 36

Blue Sky eLearn

FEBRUARY 4, 2020

From creating processes for handling your association’s most valuable asset (your data) to delegating tasks to maintain an organized strategy, this guide covers it all. This ensures no credentials are lost (while also allowing you to recommend courses to members accordingly). Email marketing software. Let’s dive in!

Organization 270

Organization LMS Software Social Media 270

Reid All About it

NOVEMBER 8, 2019

How Nonprofits Can Make Their Fundraising Campaigns More Social. Social media channels can help you amplify the message of your fundraising campaigns. Hear about the latest trends in social media marketing and how they affect nonprofits. Presenter: Tereza Litsa, Social Media Manager at Lightful.

Social Media 39

Social Media Revenue Washington DC 39

Reid All About it

FEBRUARY 25, 2022

WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. MemberSuite looked at five essential member and market needs and came up with a slew of revenue-generating solutions , many of which are probably valuable for your members and market too.

Revenue 40

Revenue Analysis Strategy Technology 40

Higher Logic

JANUARY 27, 2020

Now, he's head of Structure3C, a community strategy firm. How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. Join her to learn more about community strategy and get advice on how your organization can better use community.

Software 317

Software Industry Strategy Social Media 317

Reid All About it

APRIL 13, 2018

The weekly list of free educational events and resources for the association community… NAIOP’s mentoring program engages chapter members of all ages —and what association with chapters wouldn’t want to have something like that? Does your email marketing program deliver the way you want it to? Yes, no, maybe so?

DC 30

DC Washington Revenue Chicago 30

MemberClicks

MAY 13, 2022

Email Marketing. Effective marketing for your association doesn’t just involve your website — email is a crucial engagement tool to keep in touch with your members and promote your upcoming events, learning opportunities, and more. You can make changes to your strategy based on these results.

Software 52

Software Association Management Price System 52

Reid All About it

NOVEMBER 9, 2018

Learn what to expect from integrated learning experiences, why these solutions are so effective, essential elements for an integrated approach, common pitfalls to avoid when developing an integrated strategy, and how to measure, analyze and interpret results. Presenter: Brooke Homar, Director, Strategy & Data, Freeman. Host: PCMA.

Chicago 174

Chicago DC Washington Software 174

MemberClicks

OCTOBER 10, 2023

Two considerations are: Leadership Strategy: Consider if staff or volunteers will helm the program. AMS systems help organizations increase member engagement, improve recruitment and retention, and streamline their operations to save time and resources. If your current team is stretched thin, think about bringing in volunteers.

Software 52

Software Membership Management Newsletter Revenue 52

Fonteva

SEPTEMBER 19, 2019

Each year, associations work hard to host memorable events and offer educational courses to keep their members engaged and invested in the community. When your staff and team are planning your next engagement strategy, an AMS solution can make it easier to transfer and view data from multiple databases.

System 40

System Software Tools Association Management 40

Reid All About it

SEPTEMBER 30, 2022

Amanda Kaiser says, “ Members don’t have the time to devote to their association anymore.” She has a strategy for tackling this problem, but unfortunately the cohort she’s hosting with the Associations Societies Alliance started yesterday. Using the Magic of Modern eCommerce to Boost Member Engagement and Diversify Revenue.

Blended Learning 41

Blended Learning Software Education Marketing 41

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent.

Newsletter 52

Newsletter Tips eBook Content 52