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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

The first pitfall into member attrition is the assumption that members are committed to sticking with an organization simply because they’ve signed up to pay regular dues. Promoting these special membership events is a multi-step process that could include written invitations, videos, and social media posts.

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Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals.

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8 Strategies to Elevate Your Events Through Email Marketing

Achieve

Events are an important part of your organization’s yearly calendar. Your events are a crucial part of your supporter engagement strategy, and they help your organization build community and move forward together. Email is going to be one of the most valuable tools in your staff’s wheelhouse for event marketing purposes.

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Membership Directory: Why Your Organization Needs One & How to Create One

EventMobi: Association Events

A member directory, or member list, is a list of all members of your organization. Depending on how your organization sets up membership, you can allow free access to your member directory or gate it behind a paywall (or a members-only portal). What is a Member Directory? How has your community grown over the years?

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How to Start an AI Strategy

Associations Now

Sometimes it seems to be in the nature of CEOs to catastrophize: A PwC survey released last month found that a growing percentage of CEOs fear their organizations won’t survive the next decade, thanks in part to concerns about generative AI. While a bigger-picture strategy can be helpful, just getting started is what’s most important.”

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Your Guide to Building a Membership Marketing Strategy: Tips for 2023 and Beyond

MemberClicks

To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word. Targeted marketing for your association can help you reach and connect with new members, as well as better engage your current ones. But that’s where a marketing plan can help.

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Association Brain Food: 4.12.24

Reid All About it

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. More info/register. More info/register.

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