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Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it.

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Association Brain Food: 4.12.24

Reid All About it

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. More info/register. More info/register.

Revenue 259
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Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 259
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Association Brain Food Weekly: 4.30.21

Reid All About it

I think one had an AMS, CMS, and LMS project on the horizon. I’ll refer them to this post from MemberSuite which advises what you need to do before this monster project begins. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Host: Marketing General Inc. Yikes, I can’t even imagine.

Education 354
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Association Brain Food Weekly: 7.16.21

Reid All About it

Find out how the Construction Specifications Institute (CSI) embarked on their digital transformation project on behalf of their members and their industry. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. More info/register. Host: Propel. CAE, founder, Spark Consulting.

Revenue 195
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Association Brain Food Weekly: 6.2.17

Reid All About it

Presenters: Joy Brown,project manager, American College of Radiology. 2017 Key Performance Benchmarks: Email vs. Automation. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. Four Types of Video for Learning.

Raleigh 150
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Association Brain Food: 5.19.23

Reid All About it

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. More info/register.

Strategy 195