webinars-lead-generation-online-courses Email Marketing Recruiting Recruitment Strategy 
Reid All About it
APRIL 12, 2024
Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Gen Z education. Staff meetings.
Reid All About it
JANUARY 26, 2024
Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. It’s scary to think what might happen to chapters if they can’t find enough members to lead them. Email marketing news. The 2024 survey is now open. Volunteer burnout.
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Reid All About it
MAY 12, 2023
The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.
WBT Systems
JULY 24, 2018
Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).
Reid All About it
FEBRUARY 12, 2021
Online education nimbleness. Let’s say your association has fully accepted reality and wants to help members acquire the skills and knowledge they need right now, but you don’t have the time or money to design new online courses. WBT Systems describes several other options for delivering online education. Host: Fridays@4.
Reid All About it
OCTOBER 12, 2018
Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). New Yorker ). Tue 10/16 at 8:30 a.m.
Reid All About it
JULY 8, 2016
Back in the saddle—here’s the list of webinars and other events for the association community for the week of July 11. Tue 7/12 at 10 a.m.* – Navigating the Privacy Shield and the General Data Protection Regulation. Focus On: Referral Marketing. Webinar Surveys: How to Get Useful Feedback from Your Audience.
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