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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272
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Members Were My Mentors: Building Consensus Among the Folks Who Build

Association Adviser

After more than three decades at the helm of various AGC chapters, Michael Dunham, CEO of the Associated General Contractors of Georgia, Inc. Michael Dunham, AGC Georgia. Association Adviser: Mike, tell us a little about AGC Georgia. Michael Dunham: AGC Georgia was founded back in 1928. MD: Not really.

Georgia 107
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Association Brain Food Weekly: 9.18.20

Reid All About it

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. 1 CAE credit.

Montana 350
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Use Sponsored Grants to Strengthen Your Membership and Events

Association Adviser

You’ve probably heard of grants in the context of academia or community building: An organization offers a sum of money to any individual or group that promises to pursue a project, an idea or a program within certain parameters. I am thrilled to be a part of this truly inspiring group of creative and innovative individuals!”.

Georgia 76
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Association Brain Food Weekly: 6.19.20

Reid All About it

They see associations stretching their innovation muscle, learning new skills, reassessing assumptions, discovering ways to improve, and summoning up the courage to take tough steps forward. Most companies use their marketing budgets for sponsorships and partnerships. Presenter: Rachel Clemens, Chief Marketing Officer | Mighty Citizen.

Video 221
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Association Brain Food Weekly: 5.1.20

Reid All About it

Christina (Tina) Marmor, Director, Marketing Events, Fonteva. Associations were desperate for non-dues ideas and exposure to innovative people and products before. – Projects that Lead to Analytics Success. Hilliard, PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia. More info/register.

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Association Brain Food Weekly: 9.25.20

Reid All About it

At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia. Marketing Manager, Aptify. Dawn DiLorenzo, Director of Marketing, Web Scribble. Presenters: Kristi C.