Reid All About it
OCTOBER 20, 2023
The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.
Association Adviser
JUNE 29, 2016
After more than three decades at the helm of various AGC chapters, Michael Dunham, CEO of the Associated General Contractors of Georgia, Inc. Michael Dunham, AGC Georgia. Association Adviser: Mike, tell us a little about AGC Georgia. Michael Dunham: AGC Georgia was founded back in 1928. MD: Not really.
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Reid All About it
APRIL 28, 2017
Your weekly list of free webinars and events for the association community… If you’re not heading to ASAE’s Marketing Membership & Communications Conference (aka MMC) next week, glom onto the hashtag #MMCCon like the rest of us and follow along on Twitter. Presenter: Myllisa Patterson, director of marketing, CrowdCompass by Cvent.
Reid All About it
SEPTEMBER 18, 2020
The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. 1 CAE credit.
Association Adviser
MARCH 16, 2017
You’ve probably heard of grants in the context of academia or community building: An organization offers a sum of money to any individual or group that promises to pursue a project, an idea or a program within certain parameters. The Georgia Society of Association Executives refocused its foundation grants program to fund paid internships.
Associations Now
JULY 2, 2019
Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it.
Association Success
JUNE 7, 2018
Beware of political risks when exploring new global markets. We spent a year researching the economies, politics, legal frameworks and markets of the countries. But these are not enough for entering a market. In 2003, widespread protest broke out around me in Azerbaijan, a country formerly part of the Soviet Union.
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