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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272
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Members Were My Mentors: Building Consensus Among the Folks Who Build

Association Adviser

After more than three decades at the helm of various AGC chapters, Michael Dunham, CEO of the Associated General Contractors of Georgia, Inc. Michael Dunham, AGC Georgia. Association Adviser: Mike, tell us a little about AGC Georgia. Michael Dunham: AGC Georgia was founded back in 1928. MD: Not really.

Georgia 107
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Association Brain Food Weekly: 9.18.20

Reid All About it

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. 1 CAE credit.

Montana 350
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Use Sponsored Grants to Strengthen Your Membership and Events

Association Adviser

You’ve probably heard of grants in the context of academia or community building: An organization offers a sum of money to any individual or group that promises to pursue a project, an idea or a program within certain parameters. The Georgia Society of Association Executives refocused its foundation grants program to fund paid internships.

Georgia 76
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Association Brain Food Weekly: 6.19.20

Reid All About it

If your association wants to create a more inclusive association, you must identify and remove the barriers standing in the way of a member’s desire to volunteer or serve in leadership , says MemberSuite. Most companies use their marketing budgets for sponsorships and partnerships. Virtual event benefits. 1 CAE credit. Host: ASAE.

Video 221
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Association Brain Food Weekly: 5.1.20

Reid All About it

How is your association demonstrating leadership to its members and community? Reggie Henry, CAE (moderator), chief information and engagement officer, ASAE: The Center for Association Leadership. Presenter: Michael Granek, CSEP, President & COO of the Event Leadership Institute. .* – Exec Connect: Navigating the New Normal.

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Wise Words from the Corner Office

Association Adviser

They often come to us seeking to make a difference on behalf of the industry, although sometimes we recruit or suggest people for projects based on our subject matter needs. Becoming a member of that community and gaining access to that professional network and source of leadership knowledge is so valuable. Read, read, read.