How To Marketing Metro Strategy 
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APRIL 19, 2024
In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Host: American Marketing Association Speaker: Sandy de Arango, Lead Solution Specialist, Sprinklr Tue 4/23 at 12 p.m.
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JUNE 23, 2023
As Sheri Jacobs and Lisa Boylan say, AI policies “serve as essential guardrails, guiding associations on how to manage and harness the power of AI technology effectively.” Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Event apps. Fri 6/23 at 12 p.m. More info/register.
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MAY 7, 2021
Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. – How to Personalize 5 Must-Have Email Templates. Meaning is relevance as defined by your target audience. Quick hits.
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JUNE 16, 2023
Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. In Smart Brevity: The Power of Saying More with Less , Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. More info/register. .
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JULY 24, 2020
Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. It’s “a planning method that helps people and organizations figure out how to create their preferred future.” – Rooting Out Racism: How to Get Started at Your Association.
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JUNE 12, 2020
How to protect yourself online from misinformation right now. Fri 6/12 at 1 p.m.* – How to Improve Your Association Business Model NOW! Associations must be able to clearly explain how they create, deliver and capture value for stakeholders in these challenging times. Jeffrey Cufaude ). Mariana Fernandes, Endless Events ).
AvidXchange: Association Management
MAY 31, 2023
The two discussed Davis’ unique path from news reporter to C-suite executive and how he’s guided CINC Systems through digital transformation and exponential growth. “The Power of Change” features interviews between Praeger and industry leaders who embrace change and use it to their professional advantage. 03:55 RYAN DAVIS Yeah.
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