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Membership Marketing

For those readers located in the Baltimore/Washington metropolitan area, I wanted to invite you to attend an interactive session that I am leading for the Maryland Society of Association Executives discussing the results from our Membership Marketing Benchmarking Report. If you have read the report and have comments or questions or simply want to learn more about the research, you can sign up using this link. Share to Twitter Share to Facebook.

Association Brain Food Weekly: 9.30.16

Reid All About it

After reading Elizabeth Engel and Shelly Alcorn’s paper, The Association Role in the New Education Paradigm , I was inspired to write my own take on how associations could transform higher education. Why not dream big or dream differently—that’s how to design your own future.

Journalism Association Pushes for Member Safety and Support

Associations Now

In light of recent threats against news organizations, the Radio Television Digital News Association is fighting to protect its members and recruiting nontraditional members to act as allies in its “Fear Will Not Silence Facts” campaign.

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. For a young person who’s not working or who’s living paycheck to paycheck, shelling out a few hundred bucks may not be feasible. Recruitment strategy: help millennials get jobs.

Association Brain Food Weekly: 10.26.18

Reid All About it

If not, you’ll want to check out this post from WBT Systems about the benefits of a learning strategy , including an integrated approach to education. Your conference needs a content hub to entice customers and prospects. Wed 11/7 from 12 to 5 p.m. 1 to 15 CAE credits.

How Smart Associations Grow Membership

Association Adviser

As the old Groucho Marx line goes, “I wouldn’t belong to any club that would accept me as a member.” More than half of visitors to association websites are looking for career opportunities and resources. How much has your membership grown during the past 3 years?