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How to Build an Online Learning Sponsorship Program

WBT Systems

When associations think about sponsorship opportunities, events usually come to mind first. However, by focusing only on in-person event sponsorships, you miss an opportunity to build stronger partnerships with industry vendors through online learning sponsorships. Take a new approach to sponsorships.

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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Tracy King at InspirEd says Gen Z has different ideas for how they want to learn, work and build a career —and she has the research to back that up. Sponsorship.

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Association Brain Food: 11.10.23

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The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Member app.

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Association Brain Food: 1.26.24

Reid All About it

TopClass LMS has a solution for empty volunteer pipelines: leadership development cohort programs. They explain how these educational programs attract young professionals who want to develop in-demand skills and build relationships with peers. Leadership development for young members. Email marketing news. More info/register.

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Association Brain Food: 3.8.24

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Education program marketing. TopClass LMS published another recap from the recent Learning Business Summit. Mentoring programs. Chapters should offer plenty of member-organized social meetups, not just education programs. Humans… so persuadable! Event marketing. More info/register. Mon 3/11 at 8 a.m. – More info/register.

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Association Brain Food: 9.22.23

Reid All About it

Both groups need to know how your association could fit into their educational plans, either by serving as an alternative to college or supplementing what they learn there. ExOrdo shares key findings from their interviews with 27 scholarly societies about event goals, programs, and challenges. Scientific society events. Website RFPs.

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Association Brain Food: 8.11.23

Reid All About it

On the expo floor, at industry partner parties, and in restaurants, what a joy it was to be amidst my community. In some industries, employers have trouble cultivating and keeping talented professionals. Cutting back or eliminating management training programs certainly doesn’t help. But there’s no replacement for conferences.

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