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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

After all, Accenture Innovative found that almost all consumers (91 percent) are more likely to shop with brands who personalize their experience. Instead, think of t hese points as guidelines as you’re crafting your member experience , so you can do personalization well. But first…. Again, personalization is important.

Marketing 149
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Association Brain Food Weekly: 3.25.22

Reid All About it

As digitization continues to reshape advertising and marketing, it’s time for associations to embrace content innovations and consumer retargeting marketing campaigns. A One-Two Punch: Innovative Member Benefits that Drive Revenue (NDaP Expert Series). Host: New York Society of Association Executives. 1 CAE credit.

Revenue 195
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Association Brain Food Weekly: 3.5.21

Reid All About it

Laura Cappelle, New York Times ). The nerdy dopamine pathway: a well-traveled route if, like me, you get excited and energized by the possibility of learning something new. Presenters: David Schlum, Co-Founder and Software Architect at Added Innovation LLC. Scott Barry Kaufman ). More info/register. CAE credits.

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Association Brain Food Weekly: 10.29.21

Reid All About it

Most associations use surveys to collect data from members, but too often the resulting data is not leveraged to improve operations or member experience. James Marquis (moderator), Chief Innovation Officer and CIO, 501 Works. Host: New York Society of Association Executives. 1 CAE credit. 1 CAE credit.

Revenue 195
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Membership Wakeup Call for Associations

Association Adviser

As technology becomes more pervasive, don’t forget the personal side of the member experience. If you look back at our most popular reader polls of the past three years it’s interesting to see how your peers’ concerns have shifted from strategy (2010) to communication and innovation (2011) to tools and technology (2012).

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You’re Never Too Old to Learn Something New

Association Adviser

Personally, association leaders have told me about newly created titles such as “VP of member value,” “director of member experience” and “chief imagineering officer.” Aley said innovation and legislation are the two main drivers of the career-content trend. “In It needs to be an integrated strategy.” Conclusion.

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Association Brain Food Weekly: 6.14.19

Reid All About it

Good eats: One of the best dishes I’ve ever made in my Instant Pot: pressure cooker spicy Korean pork shoulder from Melissa Clark at the New York Times. Tue 6/18 at 1 p.m.* – Enhancing the Member Experience with Data Analytics. Find out how to maximize social media exposure before, during and after the event.