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Association Brain Food: 8.25.23

Reid All About it

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Gen Z and millennials. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. Marketing to younger generations. Conference planning.

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How to Meet the Membership & Education Expectations of Millennials and Gen Z

.orgCommunity

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

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Association Brain Food Weekly: 5.21.21

Reid All About it

I’ve seen many references over the past year to the power of “unlearning” conventional so-called wisdom so we can take on new and existing challenges with the mindset they require. Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist. More info/register.

San Jose 369
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Understanding Generation X: A Guide for Associations

MemberClicks

You hear a lot about Baby Boomers, Millennials, and as of late, Generation Z. But Baby Boomers are retiring now, and Gen X now makes up over 50% of leadership roles around the world. In fact, the independent Millennials often take the credit for being the generation of boundaries, but Gen Xers led the way. Who is Gen X?

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Can Associations Facilitate Job Satisfaction?

Association Success

Millennials are indeed job hopping. If Maddie the Millennial enters her first marketing position and leaves with a bad taste in her mouth, she might draw the broader conclusion that marketing isn’t her gig. That makes her quite unlikely to, say, invest in an annual membership to a marketing association.).

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How to Improve Your Organization’s Member Experience: 14 Tips for Events, Engagement & Beyond

EventMobi: Association Events

A positive relationship with your organization will inspire your members to refer their friends and colleagues. This organic connection is worth its weight in gold and can save you on big marketing costs. 90% of millennial donors are motivated to give based on the mission rather than the organization. Expanding your community.

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Beyond Bronze, Silver, and Gold—Grow Success With Purpose

.orgSource

Simon Sinek A colleague recently referred to the time before the pandemic as “innocent.” People benefit from the encouragement and wisdom of groups like.orgCommunity’s Leadership Circles. This shift may be aligned with the sensibilities of millennials, who are currently the majority of the workforce. I understand that sentiment.