Remove Leadership Remove Marketing Remove Social Media Remove Virginia
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Association Brain Food: 4.12.24

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SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 259
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Association Brain Food: 4.14.23

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Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Tanner Kohler, Nielsen Norman Group ) Even in the metaverse, women remain locked out of leadership roles, although they spend more time and spearhead more initiatives there.

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Association Brain Food Weekly: 11.29.19

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West Virginia inmates will be charged by the minute to read e-books on tablets. Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy.

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Association Brain Food Weekly: 3.25.22

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Professional development market potential. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Many societies are currently focusing on DEI initiatives with their membership, leadership, and their staff. Presenters: Julia Henderson, CPA, membership & marketing director, Virginia Society of CPAs (VSCPA).

Revenue 195
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Marketing Resources for Associations and Small Businesses

Association Navigator

Here are some good marketing resources for your association or professional services firm. The organizations and consultants below offer a variety of materials including books, blogs, webinars and consulting that have inspired me to think differently about marketing. As Daniel Pink might say, “we’re all in marketing now.”.

Resources 100
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Association Brain Food Weekly: 7.2.21

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Sessions: How to Create an Effective Social Media Strategy for Your Event; How to Use Virtual Events to Promote Your In-Person Event; Reinventing Live, The Always-On Future of Events; The Future of the Event Industry – What Is Hybrid!? Creating your Content Stream—from Marketing to Sales to Programs. Presenter: Susan Borke.

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What Does the Sale of The Washington Post Mean to Your Association?

Association Navigator

We’re just back from a great family vacation in the Blue Ridge Mountains of Virginia. Information comes from the Internet, networking is done best via social media, and workshops are hosted by just about everyone. I’m sad about the end of newspapers, but these are powerful market forces that can’t be stopped.