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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

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How to Continue the Conference Learning Experience

WBT Systems

Cannibalization is people’s biggest fear of the hybrid space,” says Jennifer Kush, PCMA’s director of experience marketing. “It During the live-stream, a facilitator can bring the attention of this captive audience to related online learning options. “Not During the closing general session, announce a learning challenge.

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Association Brain Food Weekly: 6.25.21

Reid All About it

Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association. Amanda Milligan, Content Marketing Institute ). Would you like to subscribe to this newsletter?

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Achieve More by Connecting the Dots for Your Association

Association Adviser

You’re likely promoting your content on your website and on social media to generate interest and increase your reach. Your tech solutions – career center, learning management system, marketing automation platform and AMS – independently manage, track and measure it all. Reprinted with permission.

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Increase Member Engagement with an Online Learning Challenge

WBT Systems

When you invite members to participate in a learning challenge, and guide and support them throughout the challenge, they’ll become more comfortable with online learning and your learning management system (LMS). Why learning challenges are a fit for association members. Planning your learning challenge.

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16 Best Small-Town Chamber of Commerce Ideas from 2022

MemberClicks

Did you know that you can add a learning management system (LMS) to your chamber website? This will give you the power to post online: Educational courses Relevant learning resources Online certification programs. Explore Influencer Marketing Tactics to Promote Your Members. New to social media?