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Association Brain Food: 5.24.24

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TopClass LMS explains why Gen Z is the most entrepreneurial generation and how associations can attract and support them with education, networking, and other membership benefits. They also share association examples of effective program elements. Member engagement. Credentialing prep groups. Association magazines.

LMS 210
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Association Brain Food: 1.19.24

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Post-program campaigns. TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members. CAE credit.

Revenue 256
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Association Brain Food: 4.19.24

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If you work with chapters, components or affiliates, this post will give you a sense of how it will feel to hang out with your community at CEX: Association Component Exchange hosted by Billhighway, Impexium and Mariner Management in Chicago on May 7 or in DC and online on May 10. Gain a deeper understanding of lapsed members.

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Association Brain Food: 1.26.24

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Leadership development for young members. TopClass LMS has a solution for empty volunteer pipelines: leadership development cohort programs. They explain how these educational programs attract young professionals who want to develop in-demand skills and build relationships with peers. Email marketing news.

Survey 256
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Association Brain Food: 9.22.23

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TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. Both groups need to know how your association could fit into their educational plans, either by serving as an alternative to college or supplementing what they learn there. Gen Z education.

LMS 266
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Association Brain Food: 10.20.23

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TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. Bruce Rosenthal and Lori Zoss Kraska share five valuable hard truths about sponsorships from Bruce’s interviews with 100 corporate sponsors. Online community. The Engaging Conference 4.0

Maryland 272
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Association Brain Food: 9.15.23

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TopClass LMS wants you to know about the coalition supporting legislation to extend the use of tax-exempt 529 savings plans to association credentialing programs. We’ll share our experiences but more importantly we want to hear yours as we all learn from one another. Curated reading lists are the best, right?

LMS 256