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3 things Popeyes’ chicken can teach you about branding

Association Success

This frenzy was no accident: GUT , Popeyes’ Louisiana Kitchen’s marketing agency, implemented some seriously effective strategy with impeccable timing and grace over the past six months. . Imitate methods from bigger brands or organizations. Since its Aug. Bring in the personality.

Louisiana 127
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Three Ways to Grow Membership With Mission

Association Freak

We often reduce the mission to believing that “what’s in it for me” is the only key to nonprofit marketing success in membership messaging. Guided by research, many organizations have sought to imitate for-profit marketers. Market your mission, then act on it. Rightly so. Appeal to Self-Directed Consumers.

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Association Brain Food Weekly: 4.2.21

Reid All About it

Mike Murray, Content Marketing Institute ). Think Portugal meets Louisiana. A lot of online organizations and events promise online networking — but then don’t deliver. Nonprofit Organization Real Estate Post-Pandemic ( Chatting with Agnes & Cecilia). Quick hits. Stan Garfield ). Fri 4/2 at 3:45 p.m.

Revenue 335
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SBI Announces New Client Partnership with the International Ombudsman Association (IOA)

SBI

As the largest international association of professional organizational ombudsman practitioners in the world, IOA represents nearly 900 members and supports organizational ombudsmen from the United States and worldwide working in corporations, universities, nonprofit organizations, government entities, and non-governmental organizations.

Seattle 68
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Association Brain Food Weekly: 7.24.20

Reid All About it

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. It’s “a planning method that helps people and organizations figure out how to create their preferred future.” Presenter: Maxine Crump, CEO of Dialogue on Race Louisiana. 1 CAE credit.

Montana 259
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Association Brain Food Weekly: 7.17.20

Reid All About it

Tony Rossell, Marketing General, Inc. ). At the farmers market, some of the farms bring in a pickup truck with a bed full of corn. This series of 15-minute videos cover hot topics and issues related to 501c organization management. Presenters: Megan Powers, Founder, Powers of Marketing. MeetingsNet ). Mon 7/20 at 1 p.m.

Montana 341
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Association Brain Food Weekly: 3.27.20

Reid All About it

WBT Systems provides ideas for helping members deal with the economic impact of the COVID-19 crisis , including recession-focused information, resources, and benefits as well as guidance on pricing and marketing. The farmers market had baby Brussels sprouts. Organizer: Adrian Segar, founder, Conferences That Work.