article thumbnail

Three Ways to Grow Membership With Mission

Association Freak

We often reduce the mission to believing that “what’s in it for me” is the only key to nonprofit marketing success in membership messaging. Guided by research, many organizations have sought to imitate for-profit marketers. Market your mission, then act on it. Market your mission, then act on it. Rightly so.

article thumbnail

Association Brain Food Weekly: 4.2.21

Reid All About it

Mike Murray, Content Marketing Institute ). Think Portugal meets Louisiana. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Quick hits. Stan Garfield ). More info/register.

Revenue 335
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food Weekly: 3.27.20

Reid All About it

WBT Systems provides ideas for helping members deal with the economic impact of the COVID-19 crisis , including recession-focused information, resources, and benefits as well as guidance on pricing and marketing. The farmers market had baby Brussels sprouts. Presenter: Kate Pojeta, CMP, Director of Meetings and Technology, Event Garde.

article thumbnail

SBI Announces New Client Partnership with the International Ombudsman Association (IOA)

SBI

SBI will serve as the IOA corporate office and headquarters and support the mission of the organization with a full suite of services, to include overseeing operations, board support, event management, financial management, and marketing and communications.

Seattle 68
article thumbnail

Association Brain Food Weekly: 7.17.20

Reid All About it

Tony Rossell, Marketing General, Inc. ). At the farmers market, some of the farms bring in a pickup truck with a bed full of corn. Presenters: Megan Powers, Founder, Powers of Marketing. Many companies are drafting their marketing budgets and selecting association sponsorships for their upcoming fiscal year.

Montana 341
article thumbnail

Members Were My Mentors: Building Consensus Among the Folks Who Build

Association Adviser

What our members tend to have in common is that they’re strong entrepreneurial personalities who work in a very challenging market. . Long story short, AGC hired me at age 24 to run a chapter in Louisiana. I was pretty up to speed when I got back to the Louisiana chapter office for my first job.

Georgia 110
article thumbnail

Leverage Technology; Don’t Be a Slave to IT

Association Adviser

But that’s the approach many associations seem to be following when it comes to taming the technology beast. To help your figure out where to devote your tech energies for 2014 and beyond, we reached out to some of the association world’s best technology minds for guidance. “When you come to a fork in the road, just take it.”