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Association Brain Food Weekly: 8.6.21

Reid All About it

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Emily Pennington, New York Times ). Chapter benchmarking survey.

Revenue 195
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How Leaky Should Your Paywall Be?

Associations Now

But if your digital publication is reliant on ad revenue, you might want to hold off. Even companies that were once more permissive with their paywalls, like The New York Times , are starting to push registration on readers. Associations have a reason to be interested in keeping an eye on this trend.

Revenue 53
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Best of the Web – March 2013

Association Adviser

Association Publishing Market Puts Digital in Focus. Association magazines are growing in content and circulation while remaining an important member benefit. “I think reading the physical copy of the magazine is an experience that many readers value,” says Cindy Stevens of the Consumer Electronics Association.

Georgia 60
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Friday Buzz: Gotta Keep ‘Em Entertained

Associations Now

via @BizBash : how magazines are rethinking their events… #events #eventmarketing #eventplanning #eventprofs [link]. Even magazines and publications that have long held events are starting to try new approaches to attract advertisers and revenue, according to BizBash. Expanding on Events.

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Friday Buzz: Make Your Old Content New Again

Associations Now

That magazine content you created in the predigital era doesn’t need to just sit in some backroom, value atrophying by the day. Hiers notes that this content often has significant value long beyond its print shelf life, something many newspapers and magazines have taken advantage of. All you have to do is make it fresh.

Content 40
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Watch Out, There’s Some New Competition in the Meetings Space

Associations Now

More media brands are holding events to create new revenue streams outside of traditional print and digital advertising. Earlier this week I was up in New York City taking some time for my own professional development by attending FOLIO’s MediaNext conference. Want to take a guess? Insert six-second pause here.).

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Blockbuster week for newspapers: what it means for trade associations

SCD Group

First came the announcement that the owner of the Boston Red Sox had purchased the Boston Globe from the New York Times (NYT). The New York Times purchased Boston Globe for $1.1 million per year in lost market value!). The value of media companies is drastically lower than five years ago. Billion 20 years ago.

Boston 40