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4 Ways to Re-Embrace SEO in Your Marketing Strategy

Associations Now

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. It’s not like social media marketing, where it once seemed like there was a new network to jump into every week.

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The Industry Standards That Could Kill Robocalls for Good

Associations Now

But the head of a new technical group warns that many details remain to be worked out before you can kiss robocalls goodbye. Getting lots of calls from sketchy marketers and outright scammers lately? Thanks to a new industry standard, the stream of robocalls may soon let up.

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Watch or Read? Magazines Offering Digital Video Content

Associations Now

Condé Nast announced the addition of more than 30 new online video series to accompany some of its flagship magazines last week. See how one association is also incorporating video as part of its magazine content. In addition to video, the magazine incorporates podcasts and slideshows to supplement print and blog content.

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Better Because You Were There

Velvet Chainsaw

According to The New York Times , living with the pandemic “has pushed us to reckon with our deepest questions … [about] how we make meaning of our time on this earth.” Work closely with your local chapter or Destination Marketing Organization to identify two or three local worthy causes that you’d like to help.

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EEOC Complaint Says Targeted Facebook Job Listings Are Discriminatory

Associations Now

In comments to The New York Times , employment attorney Debra Katz, who is not involved in the case, said the conduct described in the complaint “seems pretty egregious. Last year, ProPublica and The New York Times found that many employers were using age restrictions in their Facebook ads targeting potential job applicants.

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How to Delight Meeting Attendees in 2020

Associations Now

It’s critical to ROI—satisfied attendees are more likely to register for the following year, recommend an event to others and share their experiences on social media, according to magazine Convene, an events industry magazine. The American Society of Association Executives, based in D.C.,

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Daily Buzz: Sky-High Inspiration for Your Next Conference

Associations Now

The magazine recently hosted its fourth annual Power Trip, a 36-hour invitation-only networking conference for women, which took place partially in the sky. By the time the plane touched down at SFO, voices had gone hoarse and inboxes had filled,” Sheila Marikar writes in The New York Times. Other Links of Note.