Remove Marketing Remove Member Insights Remove Revenue Remove Strategy
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7 Tips to Improve Your Marketing Reporting and Prove Your Worth

Higher Logic

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Take Your Marketing Reporting to the Next Level. This data shows you what kind of content your members like and can help you decide what content strategy to pursue. But it doesn’t have to be! Be Consistent.

Report 203
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Association Brain Food: 5.5.23

Reid All About it

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Our topic this month is association engagement with Amanda Lea Kaiser, author of Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community. AMS requirements. CMP credit. 1 CAE credit.

Chicago 205
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Association Brain Food Weekly: 4.16.21

Reid All About it

Strategies for getting out of a negative thought spiral and into a more productive state of mind. This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. How Your Association Can Drive Revenue & Growth with AI-Based Personalization. Quick hits.

Revenue 363
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How to Make Analytics a Priority – Finally!

Association Analytics

Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. This will help increase membership and revenue. Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs.

How To 169
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Association Brain Food Weekly: 5.14.21

Reid All About it

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. More info/register.

St. Louis 341
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Insurance Group Launches Innovation Initiative

Associations Now

The National Association of Benefits and Insurance Professionals (NABIP) has launched a new department focused on innovation, dedicated to leveraging member insights and AI to develop tools to better serve its audience. That’s happening already.”

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Association Brain Food Weekly: 6.11.21

Reid All About it

If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Loyalty strategies. Chapter benchmarking. Quick hits.