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How to promote your new AMS purchase

Nimble AMS

A new AMS can build enthusiasm by greatly increas ing the staff and member experience. When it’s time to share the good news of your new technology investment, consider the following strategies: Share why you bought your new AMS. Consider listing the top three member perks to generate interest in your new technology.

How To 121
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Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings. Staying Relevant.

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If Content Marketing is the new black, why are associations wearing plaid?

Vanguard Tech

Content Marketing is the “hot new thing” as for-profit marketers rush to create infographics, whitepapers, newsletters, checklists and anything else that will generate inbound traffic. SEO agencies change overnight into “Content Marketing Agencies.” How did your “fashion forward” marketing become a “fashion faux pas?”.

Content 70
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Is Your Newsletter a 98-lb Weakling? : Off Stage

Off Stage

25, 2009 - Is Your Newsletter a 98-lb Weakling? Put the WAV group’s newsletter on your mailing list. Every AE needs a daily reading list, and in my estimation, this newsletter is one of them. By and large, the WAV group articles are about important industry stuff—trends, technology, economy.

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A Letter to My Association Family: Embrace the Pursuit of Non-Dues Revenue!

Association Adviser

We all want to believe our publication, e-newsletter, video or tweet is the most important, relevant and interesting content in our industry. Market your communications. By that, I mean both in terms of responding to readers’, members’ and advertisers’ and with technology. Sometimes, they are. Be loud and proud!

Revenue 69
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The Digital Disconnect Between CMOs and CIOs

Associations Now

A new survey of these C-suite executives illustrates the differences in perspectives on digital marketing strategy and how CMOs and CIOs can benefit from a better working relationship. It’s no secret that technology is playing an increasingly important role in marketing.

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A Crash Course in Landing Pages : Off Stage

Off Stage

We’re talking internet marketing here. No matter whether you own a website as an association, MLS, or brokerage, if you don’t know about landing pages for your web site, you’re missing a huge marketing opportunity! “Ok, you’ve convinced me: landing pages are important to web marketing. Technology.

Course 40