Remove Marketing Remove Ohio Remove Price Remove Strategy
article thumbnail

Association Brain Food Weekly: 9.11.20

Reid All About it

The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO.

LMS 329
article thumbnail

Association Brain Food Weekly: 8.14.20

Reid All About it

and discussions by topic (sponsorships, DEI, marketing automation, advocacy, components, etc.). Your supplier members are selling year-round so why not help them out, for a price, year-round. Monica Cox, Professor at The Ohio State University. Michelle Brien, Vice President of Marketing and Product Strategy at WBT Systems.

Montana 370
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food Weekly: 6.5.20

Reid All About it

For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge. Future of Meetings: Creative New Strategies from Hotels, AV Companies & Design Agencies. What the deuce? I knew you would appreciate it.”

article thumbnail

Branding (for associations) at a Glance

SCD Group

Lower prices. We were in Columbus for a football game at Ohio State. oops at THE Ohio State University. In the last 20+years, the OSU brand using “The” with Ohio State has become so powerful that there is a new hat selling out as fast as stores get them. Looking at the “number pillars” told me I was at a Southwest gate.

article thumbnail

SCD Group: Free to Fee: Maximizing Association Membership via.

SCD Group

Free to Fee: Maximizing Association Membership via Engagement Strategies. Free and downward price pressures. And, ever since reading Chris Andersen’s The Long Tail have wondered why many associations have not adopted the strategy. Those trends are: Mobile, social media & online presence. Engagement expectations.

Ohio 40
article thumbnail

SCD Group: Is Your Association Prepared for Your Etch-a-Sketch.

SCD Group

A 5-step Association Newsjacking PR Strategy During the Republican primary season, a Mitt Romney aide told CNN when fall comes, “everything changes. While the comment embarrassed Romney and his campaign, it created a wonderful opportunity for the Ohio Art Company. Strategy | Content | Discovery. they responded quickly.

article thumbnail

Successfully Embracing Change is a Team Effort

Association Adviser

I earned my master’s degree in higher education administration at The Ohio State University and then worked on college campuses for four years. So, it was important to build confidence in the board that the staff and I had strategies to move us forward. None of these strategies require staff to show up at your school.

Team 69