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How Events Are Leveraging Creativity As They Go Virtual

Associations Now

In the case of their events, organizations have been willing to try lots of new things in an experimental form to help ensure that their members can benefit, even if it’s not the same thing as a person-to-person experience. The current time requires more than a little improvisation just to keep things moving.

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Study: Public Can’t See Past Profit Motive of Social Good Companies

Associations Now

“For organizations with a prominent social mission, profits are interpreted as a signal of greed; absent a prominent social mission, a for-profit orientation can instead imply greater competence,” states the abstract of “To Profit or Not to Profit? The Role of Greed Perceptions in Consumer Support for Social Ventures.”.

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Conference Circuit: Lights On

Associations Now

The National Association of Independent Lighting Distributors’ 2016 Annual Conference will begin in San Antonio this weekend. Lighting distributors and manufacturers are headed to San Antonio to network, share ideas and business tactics, and learn how advances in the industry will affect their businesses moving forward.

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Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Host: Grit Marketing. Of course, your mileage may vary. More info/register.

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Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Host: Grit Marketing. Of course, your mileage may vary. More info/register.

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Venue Staff Can Make (or Break) an Attendee’s Experience

Associations Now

Visit Baltimore and Visit San Antonio are two other CVBs making the CTA program a priority. The CTA program is designed to build on our already high customer-service level throughout the city,” said San Antonio CVB Executive Director Casandra Matej in a press release.

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Conference Circuit: A Healthy Host for a Holistic Association

Associations Now

So why did the organization choose Minneapolis over typically lavish, buzz-generating host cities like Las Vegas, New York, or Chicago? It’s all about aligning the host with your organization’s purpose. its farmers markets, which are twice as plentiful as the top 10 percent of U.S. Down the Line.