Higher Logic

OCTOBER 5, 2017

Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform.

Marketing 184

Marketing Pennsylvania Social Media Content 184

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Seth Godin ) The people, environment, and media around you shape your mindset: three steps to shape an abundance mindset. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

APRIL 12, 2019

Mike Guerrieri at DelCor Technology Solutions shares his observations and advice from two years of association technology assessments. To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset. Tom Whatley, Content Marketing Institute ). More info/register.

LMS 276

LMS Pennsylvania Innovation Education 276

Associations Now

MARCH 19, 2014

Also: tips for teaching your board the tricks of the social media trade. In an article for Cvent , Michelle Bruno, president of Bruno Group Signature Events, says event planners can exceed expectations by taking advantage of mobile technology beyond providing a strong WiFi connection. Hint: “Keep it simple, sweetheart.”.

Pennsylvania 40

Pennsylvania Social Media Communications Conference 40

Associations Now

OCTOBER 31, 2014

The taxi industry has plenty of reason to be upset about the rise of the upstart Uber—for one thing, it’s eating into the industry’s long-held market. “It combines class-winning and -leading, um, you know, technology and stuff,” he said of the truck. “It is exactly the same menace.”

San Francisco 40

San Francisco Philadelphia Pennsylvania Class 40

Reid All About it

JANUARY 13, 2023

It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. MemberSuite team shares the trends they see rising in the “collective association consciousness ,” including AI for normal people, walking the DEI talk, and others related to events, non-dues revenue, remote/hybrid work, community, data, and technology.

Revenue 39

Revenue Education Strategy Leadership 39

Reid All About it

APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Michael Jones, VP, Mobile Technologies, Results Direct | RD Mobile. Whelan, CDM, President, Marketing General Incorporated. Event communications. 1 CAE credit.

North Carolina 74

North Carolina Content Montana Social Media 74