MemberClicks

JANUARY 20, 2021

There are many parallels between buying a product and buying a membership in a professional association. Your website’s home page is the most important recruitment tool you have to market the value of joining and close the sale. From page one, your website needs to draw customers in and showcase the value of your association.

Recruiting 52

Recruiting Recruitment Tools Seattle 52

Eric Lanke

JULY 30, 2018

And when I found myself across a conference room table from its president, listening to him describe his company, its products and services, the markets it served, and the workforce development challenges it faced, I felt even more confident in that assessment.

Recruiting 100

Recruiting Recruitment Leadership Report 100

GrowthZone

NOVEMBER 30, 2021

Marketing automation is the ultimate win-win for associations. Forget the days of tedious marketing work with little return; with the right tools, your members and prospects can receive a personalized experience where they feel supported and stay engaged with little effort on your part. Your staff is busy. Don’t believe us?

Marketing 78

Marketing Email Marketing Recruiting Recruitment 78

Reid All About it

APRIL 26, 2024

TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. The outlook for associations, as described in Marketing General Inc.’s Two-thirds of associations plan to develop new products/services, yet only one-third plan to hire more staff.

Content 266

Content Survey Education Strategy 266

YourMembership

APRIL 24, 2012

Add-On Products. Not all organizations are wringing their hands in worry; some are tackling the education piece with a marketing campaign usually seen by Fortune 500 companies. In the Tampa market, The Moose are piloting the largest public education campaign in their history. Membership Software Association Management Software.

Recruiting 150

Recruiting Recruitment Tampa Software 150

Membership Marketing

AUGUST 10, 2020

It is my pleasure to announce the release of the 12 th edition of the Membership Marketing Benchmarking Report. Each year the goal of the report is to help associations better understand what is working in membership recruitment, engagement, and retention. What are the most effective marketing channels for recruitment and renewal?

Report 97

Report Marketing Recruiting Recruitment 97

Nimble AMS

DECEMBER 11, 2022

While we can ’t promise we have all the answer s, this blog offers vital facts about the important young professionals that your organization is so eager to recruit. If Gen Z isn’t yet on your radar, it really should be. Gen Z likes their products to be personalized. Five things you need to know when recruiting Gen Z members.

Recruiting 135

Recruiting Recruitment Social Media Member Experience 135

GrowthZone

APRIL 18, 2023

Marketing Automation is a premium module available in the GrowthZone platform that will help you increase engagement, recruit members, and save time. Personalization Marketing automation allows associations to personalize their communication with members based on their interests, behavior, and preferences.

Marketing 78

Marketing Email Marketing Social Media Recruiting 78

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Membership Marketing

DECEMBER 27, 2016

A recording of the live webinar that I presented this month on Membership Recruitment and Renewal Strategies is now available online. The session was adapted from the chapter that I authored for ASAE’s 2016 edition of Membership Essentials : Recruiting, Retention, Roles, Responsibilities, and Resources.

Recruiting 40

Recruiting Recruitment Strategy Marketing 40

Eric Lanke

APRIL 30, 2012

Everyone Is Responsible for Member Recruitment. Everyone," he said, "is responsible for member recruitment.". Everyone there is responsible for recruiting 2-3 new members per year. Especially those of you who dont have direct member recruitment responsibilities. Everyone Is Responsible for Member Recruitment.

Recruiting 100

Recruiting Recruitment Proposal Member Engagement 100

Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? James Young at Product Community says you need “ a world-class value proposition ” for your association and for each product or experience. I’m happy to feature it as long as it’s not too product-centric.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Aptify

JULY 1, 2021

Membership recruitment is a never-ending project. So, what strategies guide your plan for recruiting these new members? So, what strategies guide your plan for recruiting these new members? And what tactics will you use to achieve your recruitment goals? How to create a membership recruitment strategy. Get it now.

Recruiting 146

Recruiting Recruitment Social Media eBook 146

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations? Currently, 137.4K

Video 52

Video Marketing Recruiting Recruitment 52

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. The seven biggest mistakes in membership recruitment. The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. Recruitment – The report highlights associations use a wide variety of channels to add new members.

Report 95

Report Marketing Recruiting Recruitment 95

Association Freak

AUGUST 31, 2023

Reading Time: 5 minutes This article first appeared in Associations Now as “ Five Breakthroughs in Membership Marketing “ It's Time for a Breakthrough in Membership Marketing Traditional membership marketing is predictably low return and has stayed the same for years. This is even more important than you might think.

Marketing 72

Marketing Cost Email Marketing Social Media 72

Associations Now

JANUARY 23, 2017

Recruiting small businesses to join your organization is difficult, but these tips could help. Many organizations already know the value of recruiting small businesses as members, but servicing emerging businesses can come with a unique set of challenges. Social Media Examiner delivers 19 Facebook marketing predictions for 2017.

Recruiting 40

Recruiting Recruitment How To Social Media 40

Higher Logic

MAY 19, 2016

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.

Team 136

Team Marketing Newsletter eBook 136

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. I’m happy to feature it as long as it’s not too product-centric. Audience avatar.

DC 205

DC Recruiting Recruitment Washington 205

Membership Marketing

JANUARY 4, 2023

With the New Year, it is time to evaluate what worked and what did not in your membership marketing efforts. Here are five of the common membership marketing impediments. Undefined Value Proposition Presenting a clear value proposition is foundational to membership marketing. But this year, why not try a different approach?

System 52

System Marketing Recruiting Recruitment 52

YourMembership

DECEMBER 14, 2016

That’s because they know employers savvy enough to recruit via their relevant association channels are looking for […]. When it comes time to look for a new job, professionals turn first to associations, which are among the best places to start.

Marketing 150

Marketing Recruiting Recruitment Member Engagement 150

Membership Marketing

AUGUST 3, 2022

Here are some of our top findings on what drives membership growth from the 2022 Membership Marketing Benchmarking Report. Additionally, more than half of associations have developed new products and services (62%), re-evaluated and streamlined internal processes (59%), and expanded their marketing efforts (54%).

Report 52

Report Marketing Recruiting Recruitment 52

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. I’m happy to feature it as long as it’s not too product-centric. Gamification at events.

Revenue 256

Revenue Price Denver Tools 256

Associations Now

SEPTEMBER 16, 2015

There’s no one way to make a member-get-a-member program a success, but recognition for recruiters is a must. In a perfect world, your members would do your recruitment for you. Your recruitment budget would be zero: All word of mouth, all the time. Here’s why. Associations know the power of word of mouth, though.

Recruiting 40

Recruiting Recruitment Discount Social Media 40

Associations Now

JANUARY 13, 2017

Your association’s annual meeting is likely your biggest event of the year, but are you leveraging it to recruit new members? Terry Ibele at Wild Apricot reports on one association that was able to quadruple its membership numbers within five years thanks to several smart recruitment tactics at its annual meetings. Keep Your Content.

Recruiting 40

Recruiting Recruitment How To Social Media 40

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. I’ll be happy to feature it as long as it’s not too product-centric.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Nominate your new product, member program, partnership success, or organizational change that propels your association toward its mission.

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

JULY 21, 2023

I’m happy to feature it as long as it’s not too product-centric. Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. More info/register. 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

Membership Marketing

JUNE 5, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Seven Levers to Increase Membership Recruitment. This is known as a market expansion strategy. Speaking Engagements. Publications.

Recruiting 40

Recruiting Recruitment Price Survey 40

NXUnite

JANUARY 12, 2024

Product fundraiser Kids will get especially excited about fundraising when they see tangible results in return for their contribution. In addition to selling products to people in your church, you can also encourage older kids to do the selling. Parents’ night out Give parents a break by allowing them to take a night for themselves.

Discount 130

Discount Social Media Recruiting Recruitment 130

Associations Now

APRIL 24, 2020

Also: Boost your email-marketing efforts with landing pages. Mondays could be spent on recruiting, while Tuesdays could be when you schedule all of your meetings, Rampton says. Block Your Time for Better Productivity appeared first on Associations Now. If you don’t manage these distractions, it could hurt you in the long run.

Products 83

Products Newsletter Email Marketing Recruiting 83

Association Success

OCTOBER 21, 2020

“Rather, they are looking for the next unique product.”. Not only are they looking for upcoming products and services to support, members of Generation Z also focus on the long term goals, missions and impacts of the organizations they support.

Recruiting 148

Recruiting Recruitment Leadership Products 148

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. What about your managers?

Revenue 256

Revenue Strategy Price Newsletter 256

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Email Marketing Software Social Media 159

Reid All About it

MARCH 12, 2021

I’ll be happy to feature it as long as it’s not too product centric. Learn how to produce a high quality live-stream on a budget, how to scale it up for larger organizations and what to know going into planning a virtual event so you are more knowledgeable if/when selecting a video production partner. Fri 3/12 at 10 a.m.* 1 CAE credit.

Nashville 370

Nashville LMS North Carolina Recruiting 370