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OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.

Revenue 256

Revenue Certificate Tools Innovation 256

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DECEMBER 1, 2023

Good things happen when you have good relationships with technology partners. Member recruitment. To attract young members , you must recruit in ways that make sense to them. Host: ASAE Technology Council Speakers: Dave Coriale and Andrew Legett of DelCor Reggie Henry of ASAE Tue 12/5 at 12 p.m. More info/register.

Arlington 266

Arlington Technology Strategy Los Angeles 266

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JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

HighRoad Solution

MAY 21, 2018

For those of you who are new to the association world, ASAE is holding their annual Marketing, Membership, and Communications (MMC) Conference at the Washington Convention Center. Attendees at #MMCCon can anticipate sessions on topics such as effective marketing, new technology trends, member recruitment, and more.

Marketing 60

Marketing Communications Conference Washington 60

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JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product Marketing Manager, Cvent.

DC 293

DC Washington Member Engagement Content 293

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DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. These intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Location: Washington DC. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

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SEPTEMBER 29, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. Marketing to younger generations. Association benchmarks. Why travel to a conference if most of the experience feels like an online meeting?

Revenue 272

Revenue Innovation Education Tools 272

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JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Ernie Smith at Associations Now talks about three technology trends that associations should keep their eye on. Host: KnowBe4.

DC 275

DC Washington Learning Management System LMS 275

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NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

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FEBRUARY 21, 2020

Joe Williams, Content Marketing Institute ). We eat collards just about every week since they’re one of the best-looking vegetables at the farmers market during the cold season. Presenter: Josh Kashorek, Director of Marketing at Journity . Location: Washington DC. Does Your Organization Need a Better Technology Roadmap?

DC 221

DC Washington Content Education 221

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JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Marketing Automation & Technology Systems Demo Day.

Innovation 370

Innovation Communications Education Strategy 370

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OCTOBER 4, 2019

Dan Lautman of DelCor Technology Solutions did something that many people only talk about: he unplugged for a month. When you’re selecting technology, like a learning management system (LMS), there’s so many ways you can botch the decision, mostly because you don’t know what you don’t know. Data Analytics for Association Marketers.

LMS 186

LMS DC Social Media Washington 186

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JANUARY 10, 2020

In this MIT Technology Review article , he said, “What they wrote was remarkable, and remarkably consistent.”. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Meeting Your HR Needs in 2020 (Washington DC Idea Swap). Location: Washington DC.

LMS 243

LMS Software Chicago Washington 243

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NOVEMBER 20, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Host: ASAE Greater Washington / National Capital Community. More info/register. Mon 11/23 at 11 a.m. – More info/register.

Certificate 370

Certificate System Dallas Price 370

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OCTOBER 5, 2018

He describes his experience over at the DelCor blog along with the reasons we might be seeing this technology more often at offices and events near you. Chapter Roundtable in Washington DC. Location: Washington DC. – Association Palooza VI (Washington DC). Location: Washington DC. More info/register.

DC 170

DC Washington Tools Certificate 170

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FEBRUARY 16, 2018

The weekly list of free educational events for the association community… ASAE members, check out the excellent GDPR resources and advice shared on Collaborate last week by the Technology Section Council. Location: Washington DC. How to Maximize Audience Engagement at Your Events Using Second Screen Technology.

DC 150

DC Washington Recruiting Recruitment 150

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MARCH 15, 2019

MemberSuite describes the different ways technology can be used to save staff time and stave off frustration. Billhighway shares advice on ways your association can provide member recruitment training to chapters and affiliates. Beyond the Logo: Building Real Partnerships to Grow Non-Dues Revenue (virtual and Washington DC).

DC 150

DC Washington Denver Sacramento 150

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OCTOBER 9, 2020

At MIT Technology Review, Tanya Basu shares ideas for helping remote workers recreate watercooler moments —the same ideas can help you simulate conference hallway conversations too. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Guest: Sherron Washington, M.A.,

Utah 370

Utah LMS Conference Technology 370

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SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Consultants In Person Meet Up for DC/MD/VA (Washington DC) See agenda attachment in this ASAE Collaborate discussion. 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

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OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). Location: Washington DC.

DC 170

DC Las Vegas Washington Review 170

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DECEMBER 3, 2021

12 more days until I see many of you at ASAE TEC in Washington DC! Since many associations already outsource operational IT functions, as long as someone owns the strategic and holistic technology perspective, what he’s proposing makes sense to some degree, although you’d have to tweak his idea for smaller organizations. Quick hits.

Revenue 195

Revenue Technology Innovation Social Media 195

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Apply now for a Gold Circle Award or volunteer as a GCA judge.

Innovation 359

Innovation Las Vegas Communications Education 359

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MARCH 11, 2022

Held the second Friday of each month, these intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Host: Association Women Technology Champions. Host: Brandt Krueger, founder Event Technology Consulting. .* – Mindful Networking.

LMS 195

LMS Revenue Los Angeles Newsletter 195

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SEPTEMBER 29, 2017

As a content marketing writer, I love it when the sales and marketing teams collaborate on content ideas. The content marketing agency Imagination shares how you can (and why you should) get the sales team involved in the content development process. Marketing automation software is no longer a ‘nice-to-have’ technology.

Arlington 150

Arlington DC Washington Chicago 150

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DECEMBER 10, 2021

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Recruitment & Retention: How to Overcome the Great Resignation. Brianne Wheeler, Director of Marketing at PropFuel.

Chicago 195

Chicago Social Media Education Recruiting 195

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MARCH 31, 2017

Aptify shares five under-utilized member recruitment tactics. And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers. How Marketers Can Unlock the Power of Event Data. A must-read. Tue 4/4 at 12 p.m. –

Raleigh 150

Raleigh DC Washington Charlotte 150

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NOVEMBER 11, 2016

Since presidents are on everyone’s mind this week…I recently discovered the Washington Post’s podcast Presidential. Each episode is dedicated to a president starting with George Washington and ending with Donald Trump. – 4 Hot Technology Trends Driving Change in Events Today. Tue 11/15 at 2 p.m. 1 CMP credit.

Handbook 237

Handbook Washington eBook DC 237

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SEPTEMBER 4, 2020

Washington Post ). Looking for job advice from an executive recruiter? Julien Bois, Accounting/Finance Recruiter. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Host: ASAE Technology Professionals Community. Chris Bonney, Gulo ). Atlasphere ).

Montana 322

Montana LMS Revenue Recruiting 322

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MARCH 8, 2019

Billhighway suggests how you can help your chapters with member recruitment by sharing your digital and technical expertise and resources. MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. Locations: virtual and Washington DC. More info/register.

LMS 170

LMS Price DC Washington 170

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JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. They pulled these recommendations from a report by the Council for Adult and Experiential Learning. Audience personas.

Revenue 205

Revenue Content Chicago Leadership 205

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MAY 10, 2019

The weekly list of free educational events and resources for the association community… “5G, when fully implemented, is poised to be a very big deal, a far bigger transformation in mobile technology than any previous generational shift. Mike Murray, Content Marketing Institute ). Host: ASAE Technology Section Council.

DC 170

DC FAQ Member Experience Project 170

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JUNE 30, 2017

Prepare your association for the inevitable ransomware attack , say the guys at DelCor Technology Solutions, and, of course, they tell you how. LMS provider WBT Systems explains how to plan and market an online learning challenge that creates industry buzz and momentum for further learning. Chapter Roundtable in Washington DC.

Chicago 153

Chicago DC Washington LMS 153

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

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JANUARY 14, 2022

Nikhil Basu Trivedi gathered insight from 50 of technology’s top thinkers on what they see coming in the year ahead. Volunteer recruitment. Why do some associations have a tough time recruiting volunteers and others don’t? Host: Brandt Krueger, founder Event Technology Consulting. The next big things. CAE credits.

Team 195

Team Technology Certificate Revenue 195

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NOVEMBER 9, 2018

But most will agree that recruitment and retention feels tougher now than ever before. Chapter Roundtable in Washington DC. Location: Washington DC. – Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). 1 CAE credit.

Chicago 174

Chicago DC Washington Software 174

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NOVEMBER 10, 2017

Rather than robots thwarting personal interactions, AI technologies could prove integral to keeping our interactions with members valuable and relevant.”. Mon 11/13 and Tue 11/14 – AMS Fest (Washington DC). Chapter Roundtable in Washington DC. Location: Washington DC. Location: Washington DC. 1 CAE credit.

DC 150

DC Washington Tools Education 150