Blue Sky eLearn

MARCH 27, 2018

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. Offer online-only membership benefits. Let’s get to it!

Association Software 144

Association Software Recruiting Recruitment Software 144

Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

Marketing 184

Marketing Strategy Tips Social Media 184

EventMobi: Association Events

JUNE 26, 2023

The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

YourMembership

NOVEMBER 30, 2017

If your membership department (and association) requires a new membership management system, you must build a business case to justify allocating money and staff time to select and implement new membership software. Examine your software’s checkered past. The post 5 strategies to build a case for new membership software in 2018.

Software 207

Software Strategy Membership Management System 207

Higher Logic

APRIL 3, 2018

The secret to doubling your donation revenues through matching gifts is simply marketing them to your constituents. You can use these four marketing strategies to boost both donor awareness and your matching gifts revenue: Raise awareness by explaining matching gifts to your donors. Around membership renewal deadlines.

Marketing 189

Marketing Strategy Revenue Tools 189

MemberClicks

OCTOBER 29, 2021

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Strategy 95

Strategy Marketing Tips Recruiting 95

Freestone

FEBRUARY 21, 2024

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans?

Marketing 80

Marketing LMS Social Media Course 80

Higher Logic

OCTOBER 12, 2017

As useful (and addictive ) as technology can be, many nonprofits still don’t know how to reap the full benefits of their various software platforms. That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy.

Technology 179

Technology Strategy Software Tools 179

Nimble AMS

MAY 5, 2023

Recently, there has been a rise in for-profit organizations building “community” as part of their business strategy. Let’s look at my career, product marketing as an example. Product marketing is a career that has completely evolved and grown over the last decade. Has your association experienced this latest trend?

Strategy 126

Strategy Member Engagement Software Tips 126

MemberClicks

AUGUST 25, 2021

Why do you need an association marketing strategy? An effective association marketing strategy: Helps you acquire new members. There are so many marketing channels and strategies! These strategies include: Segment your email audience. Diversify your marketing channels. But where do you start?

Strategy 52

Strategy Marketing Software Organization 52

Protech

MARCH 16, 2020

And occasionally, we hear nonprofit professionals use the terms association management software (AMS) and customer relationship management (CRM) interchangeably , which clouds the benefits of an AMS built on top of a CRM platform. . Implement marketing automation tools . It’s easier to explain AMS by first understanding CRM.

Software 75

Software Strategy System Learning Management System 75

Fonteva

MARCH 22, 2023

A good marketing strategy is key to getting the word out about all of the great resources and benefits available to members of your association. And the star of your strategy? In this post, we’ll walk you through four best practices for using your website to bolster a larger multi-channel marketing strategy.

Strategy 52

Strategy Marketing Social Media Directory 52

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Marketing Automation Gets RESULTS. What it does, it does…fine. It’s limited, though.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

Freestone

MARCH 14, 2024

Introduction Are you looking for strategies to boost learner engagement in your continuing education program? Freestone LMS has reviewed the top learner engagement strategies to foster a successful continuing education program. Check out our top seven strategies for learning engagement. Look no further!

Education 91

Education Strategy LMS Learning Management System 91

Nimble AMS

FEBRUARY 3, 2022

The right software and tools can help you clear that plate and find a wide range of benefits for your association. Association management software is one of the best ways to get most of the tools you need all in one package. For instance, Nimble AMS has Salesforce, one of the leading CRMs on the market.

Tools 140

Tools Software System Library 140

Higher Logic

MAY 19, 2021

The post The Power of Three – Higher Logic Communities, Marketing Automation, & iMIS appeared first on Higher Logic. Software integrations play a big role in creating a productive, effective association marketing team. See what this looks like in action when you pair an AMS and Higher Logic together.

Marketing 156

Marketing Software Team Products 156

Higher Logic

MARCH 6, 2019

Create an omnichannel engagement strategy. What’s an Omnichannel Engagement Strategy? An omnichannel engagement strategy is a cross-channel content strategy organizations use to create a personalized experience for members. Thankfully, this segmentation isn’t by hand – the software can help you with this.

Strategy 149

Strategy Software Member Engagement Content 149

Higher Logic

DECEMBER 20, 2018

However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. The software business model is another example with (historically) limited competition – until now. Why Community Should Be Part of Software Companies’ 2019 Strategy.

Software 159

Software Revenue Communications Team 159

MemberClicks

FEBRUARY 2, 2024

Membership management software facilitates those relationships, allowing organizations to automate renewal campaigns, easily send event invitations and update members through newsletters or other communications. To help you make an informed decision, let’s first answer some frequently asked questions about membership software.

Membership Management 52

Membership Management Software Directory Revenue 52

YourMembership

APRIL 19, 2018

Are your strategies limited by your technology? The post 4 talking points to justify membership management software appeared first on YourMembership. The post 4 talking points to justify membership management software appeared first on YourMembership. You know this, but you must now convince your board.

Membership Management 199

Membership Management Software Member Engagement Cost 199

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. But just because you have the ability to set your automation rules and then forget about them doesn’t mean this type of strategy will be the most effective.

Marketing 159

Marketing Email Marketing Software Social Media 159

MemberClicks

SEPTEMBER 20, 2023

To meet these expectations, anticipate association challenges, and grow your membership, your medical association needs the right software and technology. How the right medical association software does it: Automating tasks like renewal/dues reminders and member emails, adding efficiency to your day-to-day. Not sure where to start?

Association Software 52

Association Software Software Organization Certificate 52

Associations Now

MAY 20, 2019

For years, open-source software has had a rep for being risky compared with managed alternatives. Nearly every organization has a little bit of open-source software in its stack, but its reputation hasn’t always been the greatest in some parts of the enterprise. But neither is it more secure.

Software 96

Software Strategy LMS Tools 96

Associations Now

APRIL 23, 2020

Email marketing is an increasingly important slice of the marketing pie. And it’s not just for your external audiences: At a time of scattered workforces and remote collaboration, internal “marketing” is a critical way to keep colleagues connected and aligned. “As Keep an eye on open rates.

Email Marketing 100

Email Marketing Strategy Marketing Communications 100

Higher Logic

AUGUST 2, 2018

Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. And it’s left traditional email marketing tactics in the dust. This situation is ideal for those being marketed to.

Marketing 184

Marketing Software Member Experience Email Marketing 184

Nimble AMS

APRIL 12, 2023

Recently, there has been a rise in for-profit organizations building “community” as part of their business strategy. 4 best practice strategies to keep up with the for-profit competition Now more than ever, it’s vital your association sh are s the value of your membership. Has your association experienced this latest trend?

Strategy 78

Strategy Member Engagement Software Tips 78

Reid All About it

JANUARY 19, 2024

Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about.

Revenue 256

Revenue Strategy Member Engagement United States 256

Higher Logic

NOVEMBER 12, 2019

The six add-on tech tools we’ll cover today will help you support a sustainable association growth strategy by showcasing membership value so that your current members and prospects have a strong understanding of the value of their dollar within your community. Read the full case study for more details on their strategy and results.

Tools 205

Tools Recruiting Recruitment Strategy 205

Potomac Core

OCTOBER 4, 2016

Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success. 3 Association Growth Strategies. One example of aligning its resources is through its software platform. Secure Actionable Research.

Strategy 164

Strategy eBook Member Engagement Revenue 164

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first…. Let’s explore this.

Marketing 149

Marketing Guidelines Software Email Marketing 149

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Disciple Media

MARCH 8, 2023

Whether you are attempting to enhance awareness of your brand or spearheading a movement community management software is crucial. The question then becomes: “Which online community management software is right for me?” What is community management software? Community management software is a digital home for your community.

Software 64

Software Social Media Tools Price 64

MemberClicks

JULY 31, 2023

Membership management software facilitates those relationships, allowing organizations to automate renewal campaigns, easily send event invitations and update members through newsletters or other communications. To help you make an informed decision, let’s first answer some frequently asked questions about membership software.

Membership Management 52

Membership Management Software Directory Revenue 52

NXUnite

DECEMBER 13, 2023

These mission-driven companies place purpose at the heart of their business strategies. From providing innovative fundraising software to insightful consulting services, mission-driven companies play a direct role in nonprofits’ ability to achieve their missions.

Software 130

Software Discount Tools Resources 130

Protech

APRIL 12, 2023

This software makes managing the large amounts of data your association collects simple, illuminating key member insights. What are association software partnerships and integrations? You can think of this software as a database for all member data as well as financial, statistical, and business information.

Association Software 52

Association Software Software How To Certificate 52

Higher Logic

NOVEMBER 1, 2018

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Take Your Marketing Reporting to the Next Level. Pro tip: Determine what your logic should look like at the beginning, clone it, and then change the filters on your software to see different views. Be Consistent.

Report 203

Report Tips Marketing eBook 203

Association Success

AUGUST 24, 2020

Here are five signs it’s time to refresh your strategy — plus tips for how to get started: You’re Exclusively Focused on Members. If your association doesn’t take advantage of modern digital marketing technology, you’ll quickly fall behind. A sophisticated social media strategy. Email marketing software .

Strategy 135

Strategy Email Marketing Technology Social Media 135