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Association Brain Food: 4.5.24

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The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. While reading GrowthZone’s 2024 association survey report , I noted a few common problems.

Revenue 256
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Association Brain Food: 3.8.24

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Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs. Event marketing. Humans… so persuadable! Mentoring programs. Loneliness.

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Association Brain Food: 3.1.24

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When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Janna Marks at Matrix Group shares six tips for introducing new staff to your AMS. I’ve got one more tip: have them join your AMS users group and go to its events.

Education 256
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Association Brain Food: 3.24.23

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Member onboarding. Thank goodness, many associations are rethinking new member onboarding. If your association hasn’t yet tackled this project or you’re open to further tweaking, Impexium describes the elements of an exceptional member onboarding experience. Sponsorship strategy. Data-informed event planning.

Revenue 227
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Association Brain Food: 3.17.23

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With for-profit and higher ed competition growing, your association’s online courses must stand out in the crowd. But excellent content isn’t enough to gain market share. Learn what elements of engaging and effective online learning you must build into your live and on-demand programs. You fall to the level of your systems.”

Revenue 205
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Association Brain Food Weekly: 1.29.21

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Membership survey. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Now that your organization has nearly a year of remote work under its belt, it’s time to ask: do your managers know what they’re doing? Quick hits.

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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

In the past, they achieved this in part by selling continuing education content to members, either directly or indirectly through conferences and forums. Before the rise of social media and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. skills gap ” problem.

LMS 252